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Business Marketing Via Mobiles – by

On July 17, 2009, in proximity marketing, by Bluetooth Advertising Review

The world we live in gets easily bored and craves novelty. Smart marketers look for new ways to put a twist on old standby marketing and advertising techniques. Marketing through television and radio channels has been done to death and has more nuisance value than anything else as far as the audience is concerned.
For marketers [...]

Bluetooth Proximity Marketing in Los Angeles Shopping Centres – by

On July 16, 2009, in proximity marketing, by Bluetooth Advertising Review

NEW YORK — Intera Group, Inc. and Macerich([R]) (NYSE:MAC), one of the country’s largest owners, operators and developers of major retail properties, today announced the launch of Intera’s AzureMayan(TM) Bluetooth([R]) Proximity Marketing network at five Macerich regional shopping centers in the greater Los Angeles area. Intera’s network enables advertisers and merchants to deliver special offers [...]

A New Trend In Proximity Marketing – by

On July 14, 2009, in proximity marketing, by Bluetooth Advertising Review

These days, all forms of communication technology face the problem of security and theft of personal details , and ‘bluetooth’ is no exception to these concerns, nor should it be. Most everybody knows by now that all email programs and networks need protection and security. What users of ‘bluetooth’ really do need to comprehend is [...]

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A New Trend In Proximity Marketing – by

On July 14, 2009, in proximity marketing, by Bluetooth Advertising Review

These days, all forms of communication technology face the problem of security and theft of personal details , and ‘bluetooth’ is no exception to these concerns, nor should it be. Most everybody knows by now that all email programs and networks need protection and security. What users of ‘bluetooth’ really do need to comprehend is [...]

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A New Trend In Proximity Marketing – by

On June 6, 2009, in proximity marketing, by Bluetooth Advertising Review

These days, all forms of communication technology face the problem of security and theft of personal details , and ‘bluetooth’ is no exception to these concerns, nor should it be. Most everybody knows by now that all email programs and networks need protection and security. What users of ‘bluetooth’ really do need to comprehend is [...]

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