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Home Page > Advertising > Branding > Basics of Outdoor Advertising – The Growing Trend of OOH Advertising in India

Basics of Outdoor Advertising – The Growing Trend of OOH Advertising in India

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Posted: Jan 07, 2011 |Comments: 0
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Ever launched an outdoor ad campaign for your brand? If you are a newbie in this advertising practice, you need to understand the ABC of promoting your brand through outdoor media. Outdoor advertising has the capacity to drive sales for your product effectively and with lasting impression. However, without improper knowledge about the right outdoor advertising method and approach, the entire promotion campaign may probably ruin. Through an outdoor ad campaign, you are making your brand message accessible to those potential customers who move out of their homes (for any purpose). It’s all about providing some sunshine to your brand simultaneously attracting the passing-attention of its customers. In this blog, some useful tips about launching an OOH campaign for your brand are provided.

The first step of any brand promotion campaign whether outdoor or home based is to design the brand message. Imagine, you are the customer, how would you expect the advertiser to present the brand message? Twist and turn the other way round, put yourself in the shoes of your customers and frame the brand message accordingly.

The second step is to choose the media vehicle (s). An outdoor advertising campaign can be launched through multiple outdoor media. Though budget is a concern to launch an outdoor ad through multiple-media, it is beneficial for the advertiser to promote his brand through maximum number of outdoor devices. One benefit about any OOH campaign is that the same brand communication can be used in multiple devices.

Last but not the least, it is an important strategy to choose a suitable location to display any outdoor ad. The location where the ad is placed should be easily accessible or viewable by the target audiences. Experts consider placing their outdoor ads at roadsides, traffic points, highways, buses (for moving ads) etc. Airports, metro stations, shopping malls etc are latest discovered avenues where outdoor advertisers launch their promotion campaign.

The Growing Trend of Outdoor Advertising in India

The growing trend of outdoor advertising is felt in Indian advertising agencies. Maximum numbers of advertising agencies indulge in Out of Home Advertising campaigns to promote their brands. With the introduction of various practices of outdoor dvertising such as airport advertising, mall advertising, metro advertising etc, outdoor advertising has gained a rich impetus amongst the other modes of brand promotion. The changing face of modern advertising further garners the adoption outdoor advertising methods as another re-discovered and refurbished mode of brand promotion. Furthermore, the introduction of digital technology in outdoor advertising provides brand owners a brand new technique to promote their brands through rich media. In a new age of advertising, the importance of outdoor ads continuously grew amongst the brand owners.

Billboard advertisings are never the same in modern outdoor ads. With digital induction, digitalized billboards have replaced traditional billboards. What is striking about modern billboards is that the ad content and image can be remotely edited. So, advertisers bid adieu to re-working upon advertisements of brands which require minute or major change. Digital billboards also provide attention grasping look to customers (which further deliver the brand message effectively.

One more major benefit of high-tech tools and techniques of OOH advertising is that advertisers can save a great amount of time, money and effort. Unlike traditional tools of outdoor advertising which require complete re-work or change of copy and image, modern outdoor tools of advertising provide hassle-free means of launching a promotion campaign within a short amount of time.

The growing trend of outdoor advertising clearly reflects how India has advanced in brand advertising measures and methods. Needless to mention the non-stop discovery of various other tools and avenues of advertising by experts, the future of outdoor and home based advertising seems lucrative and promising. Cheers to every advertiser and brand owner!

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Understanding Sms Marketing

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Understanding Sms Marketing

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Home Page > Marketing > Understanding Sms Marketing

Understanding Sms Marketing

http://portal.bsnl.in/Telecomguide.asp?intNewsId=483&strNewsMore=more

Posted: Mar 07, 2009 |Comments: 3
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Understanding SMS Marketing

Introduction

Short Message Service (SMS) is a wireless service available on digital mobile networks. It enables the transmission of text messages between mobile phones and other systems such as electronic mail, paging and voice mail. Up to 160 characters can be sent and received through the network operator’s message system to the mobile phone (Gustafsson & Lenman 2007).

SMS is essentially similar to paging. Paging is the process of a message, which consists of a few digits typically a phone number that the user is then expected to call, to be received by a one-way numeric pager. A pager (sometimes called a beeper) is a simple personal telecommunications device for short messages. A one-way numeric pager can only receive a message (paging) consisting of a few digits, typically a phone number that the user is then expected to call. While paging requires the pager to be active and within range, SMS messages do not require the mobile phone to be active within the range as they will be held for a number of days until the phone is active and within range. SMS messages are transmitted within the same cell or to anyone with roaming capability. They can also be sent to digital phones from a web site equipped with a PC Link or from one digital phone to another. In addition to SMS gateway is a web site that lets the user enter an SMS message to someone within the cell served by that gateway or acts as an international gateway for users with roaming capability.

The SMS is a store and forward service. In other words, short messages are not sent directly from sender to recipient, but via an SMS Center. Therefore there is a need for a network operator. Each mobile telephone network that supports SMS has one or more messaging centers to handle and manage the short messages.

The SMS features confirmation of message delivery. This means that, unlike e-mailing users do not simply send a short message and trust and hope that it gets delivered. Instead the sender of the short message can receive a return message back notifying them whether the short message has been delivered or not.

Short messages can be sent and received simultaneously with GSM (Global System for Mobile Communications) voice, data and fax calls. This is possible because whereas voice, data and fax calls take over a dedicated radio channel for the duration of the call, short messages travel over and above the radio channel using the signaling path. As such, users of SMS rarely, if ever, get a busy or engaged signal as they can do during peak network usage times (SPG Media Group PLC 2008).

According to the same study above ways of sending multiple short messages are available. SMS concatenation (stringing several short messages together) and SMS compression have been defined and incorporated in the GSM SMS standards.

The introduction of standardized protocols such as SIM (A small smart card type device that has details of the mobile subscriber including public telephone number and the numbers required by the network to recognise and authenticate the subscriber), Application Toolkit and the Wireless Application Protocol (WAP) contribute to an increase in messaging usage by providing a standard service development and deployment environment for application developers and business partners. These protocols also make it easier for users to reply to and otherwise access messaging services through custom menus on the phone. While these protocols are only a means to an end and not new messaging destinations or services, they are likely to lead to a 10-15% uplift in total SMS volumes (SPG Media Group PLC, 2008). Some companies could reach more successful results if manage the SMS marketing processes successfully.

Today, for example, to use SMS, MMS, e-mail, instant messaging (IM), voice mail, and so on, end users must be aware of the underlying technology and their intended recipients’ capabilities. Studies and market trends show that messaging solutions must be easier to use if they are to facilitate communication and increase traffic. This will form the base of a successful mobile marketing campaign constructed on SMS.

SMS Marketing under Marketing Overview

SMS has grown into a mainstream communication tool for consumers, reaching them via SMS marketing has become increasingly important strategy for businesses. Whether between two people planning to meet up or a broadcast message to thousands of users, more and more customers are becoming converts every day, and savvy marketers realize text messaging is a great way to quickly communicate with their audience. For this reason; text messaging is increasing at an enormous rate. One of the primary reasons behind this growth is that text messaging has become increasingly used as a business tool (mobilestorm.com/sms-marketing 2009).

The trend in Jupiter Research shows that SMS Marketing is quickly surpassing e-mail technology as a tool for marketers and also for customer relationship management. Moreover; Jupiter Research says three billion coupons issued to cell phone users will generate sales of almost billion by 2011 (textsmsmarketing 2006).

Types of SMS Marketing

Types of SMS Marketing can be defined in three different contexts in general; Purchase Context, Technical Context and User Context. These contexts are mostly given preference while enterprises practising the SMS Marketing efforts.

Purchase Context defines SMS as a product based on the way it is purchased. On the other hand, technical context defines the types of SMS Marketing from the mobile operator point of view while user context defines it from the benefit the SMS provides to the target customer. The common point of these types is that the payment type of these SMS can be defined based on the request of the buyer (the sender). The company that wants to send SMS can chooses either to pay the price of the SMS itself or to charge the price to the target customer.

Purchase Context

In SMS marketing campaigns, there are two different SMS methods as a product; a company can either choose to make a deal with the carrier for a promised amount of SMS for a given time (mostly 1 year). This is called bulk SMS. On the other hand, the company can choose to buy SMS packages that are being sold by the carrier in specified amounts like 1.000 or 500.000 or it can be included on the standart price numbers of dispatch etc. This is called piece SMS.

Marketing strategy is obtained by making corporate SMS purchasing agreements either with Mobile operators or with the infrasturcture providers or different SMS reseller companies. The more amounts of SMS purchased, the less money is paid for an SMS. While it is more profitable to buy over million quantities directly from the GMS operator (bulk SMS), it can be a better decision to buy from the providers or resellers since they buy from the operators with over million quantites and resell them in small quantitities with better price (piece SMS). This also creates a new intermediate trade of SMS. In addition to this; wide extensive solution partnership agreements are available among company. At that time; more services are given in a lot of case such as SMS, logo, melody, conversation, entertainment, competition, game, etc.

Technical Context

There are three types of SMS from the technical perspective. These are one way, single shot and two way SMS’s (see in Table 2).

One way SMS is an SMS that sent by the sender to the target customers. With this type of SMS an answer from the target customer is not expected and most of the time not allowed. So there is no customer interaction.

One way Fast SMS (Single Shot) is an SMS which is sent by the sender to the target customer and an answer from the target customer is not allowed. The most important feature of this type is that the SMS is valid for a defined time (mostly a short period like 3 minutes). Becuse of this feature, the SMS must be sent immediately after it is triggered. This type is mainly used to send passwords that are valid for the defined time (Like a password that will be used by the target customer to log in into his/her different accounts over the internet). This type of SMS is not blocked by the filters meaning that a customer can filter the SMS that is coming from a certain sender or number by sending that message to a special filter list of the mobile operator. But this filter is not used for single shot SMS.

Two Way SMS is an SMS sent by the sender to the target customer and an answer from the target customer is expected if he/she wants to join or use the services/benefits that are offered. Since there will be a client interaction, the SMS number that is used to sent this type of SMS must be configured to recieve SMS that will be sent by the customers.

User Context

Premium SMS gives clients the option to earn money on certain text messages and content for which consumers will pay to send or receive. Clients can hold voting contests, like those on many reality TV shows, daily horoscopes, a VIP program, or other instances where new information is time-sensitive, making that information valuable to the consumer.

Mobile Coupons will benefit businesses and customers alike-promoting spending while saving money for consumers. In addition, the convenience and “green” factor (no excess paper or ink needed to produce them) of digital coupons, such as mobile coupons, make them especially appealing to consumers today.

Text-To-Screen is a premium service that allows marketers to create polls and quizzes especially for a particular event.

Marketers have a way to ensure event attendees’ interest while adding excitement to shows, parties, major sporting events or a regular evening at a movie theater. A marketer can use giant video screens that are traditionally at these places to advertise a poll or quiz, compel the crowd to participate and then post the results on that same screen in real time. (mobilestorm.com/sms-marketing 2009)

The SMS Campaign

The SMS system is a small piece of mobile communication and marketing system. For this purpose, like every marketing campaign, SMS campaign should be carefully planned. There are 3 processes that a campaign manager should plan in order to create a successful SMS campaign.

Every process has its own individual approaches. In step I, campaign manager should carefully plan the target segment, the message that will be addressed and configuring the body of the SMS based on this message.

In step II, the carrier must be chosen in order to reach the targeted segment based the technical and financial criterias. All the replies must be carefully viewed.

After sending the message, an analysis of the study must be made for performance measurement (mobilestorm.com/sms-marketing, mobilesmsmarketing.com 2009).

In order to create an SMS marketing campaign, a database must be created that consist of the phone numbers of the clients that are targeted. A member or commitment list is being constituted by the enterprises with the help of clients’ needs. However; we cannot observe the same situation at the private sector. The companys, which can constitute their lists, can add new numbers to these lists by using different channels. The channels can be;

inside the company – the companies own database or affilitaions database outside from the company – databases that can be provided from consulting firms, SMS operators, yellow pages etc.

This process is sensitive because of the requirements and outlines defined by the law. Both the individual numbers at the newspapers and the other numbers, which are used by institutional enterprises, help to increase the quantity of the numbers at these lists in the behalf of request or guidance.

SMS Marketing Implications

In the past; the companies, which want to communicate with their customers, were using postcards, celebration cards, fax and telephone. These ways were increasing the costs and were creating problems for transportation. Most of the cards were not arrived to the addresses and the companies were not controlling these limitations. By the use of corporate SMS service, the companies began to trace whether the SMS was received by the user. Furthermore; considerably higher profits were provided at the cost side. One of the most attractive sides of this application for the companies is the high returns of the customers, who are taken these messages.

Corporate SMS Working Process

Client applications have a speciality of working as internet-based environment and desktop execution with local database. The applications, which are served as free for customer usage, can be accumulated in three main titles: Desktop SMS application, web-based Web SMS application and Office SMS application, which can be provide sending SMS from directly Microsoft Excel. After controlling SMS sending offer from these applications out of institutional servers, SMSs are transferred on Internet at the same time to the related mobile operator. Then; these SMSs are transmitted to the mobile phones.

The corporate SMS system can be classified in 3 categories;

First one is the public enterprises, in which SMS application is an indispensible requirement for each company. For instance; small announcements can be transferred to the people by associations, labor unions, foundations, etc. By the way; it provides an opportunity to get lower costs and make the works rapidly.

The second one is the private sector institutions especially finance (banking), automotive, market, retailers, etc. They announce their campaigns to the related clients at the same time and this provides a returnable and customer fidelity.

The last category is about the education sector, in which corporate SMS was began to see as an essential requirement and called service by the guardians. A private class was began preference by giving the services of lack of continuity, examination results and other reports.

Efficiency of SMS

What could efficiency of SMS bring to companies? The most important issue is to get the transmission reports of the messagings. We can analyze these reports based on;

People & Responses Total cost of Transmission Results

In a recent study by Nielsen Mobile, 23% of U.S. mobile phone users remember seeing mobile advertising in the last month, and over 50% responded to the ad. (mobilestorm.com/sms-marketing 2009) When we compare this result to another marketing media like TV where the response rate is around 0,3%, it can be seen that SMS can be a very successful media for marketing.

Not only for the mobile advertising however it covers a lot of place in mobile marketing but also constitute a good relationship with the customers are very important subjects to the companies.

SMS Marketing System Analyses

The marketing concepts are changing while these new medias & technologies step into ourlives. An important factor to consider when selecting a marketing technique such as SMS marketing is that method’s ability to reach a wide audience. This is why famous TV programs attract a lot of sponsors, famous celebrities get a lot of endorsements and popular websites get a lot of posted ads. Businessmen know that these programs, celebrities and websites will be garnering a lot of visitors; thence, more people will get to see their advertisements. The same equation applies to SMS marketing. Nearly every person in the world possesses a mobile phone. It’s only natural that companies and businesses will want to compete in this new marketing arena. (sign-up.to 2008)

It is very important to understand the SMS Marketing system and to manage the system after sending messages to the customers even their target is advertising or relationship. Companies have to find out the most valuable customers by detecting the performance with so many analysis and then to decide and apply what are the following actions whether the companies want to succeed their functionality continuously for their success in marketing.

The companies naturally think about their current customers primarily, because they know their identities, personalities, conventions, pleasures, etc. There are two types of customers; the current customers and the potential customers, who are not available for the present and may be the candidates.

To create opportunities for the companies and satisfy the customers, companies should perform some endevours. Hereby these endevours undertake with marketing philosophy and to give some detailed conveyance for the SMS marketing efforts. Like every marketing concept, analyzing the result to measure the performance of system. In general before passing through to the analyses, suppose that a company determined their customers and sent them an advertising text message, in which the company’s new products were recognized. Presume that the amount of these customers is 10,000 and just 1,000 of them have demanded the new products after receiving the SMS. However, since this is a cost for the company, cost – benefit ratio must be taken into account all the time. The other 9,000 people can be classified into two groups: the people, who erase the text messages without seeing; and the people, who erase the text messages after seeing. In this direction; these people may not be interested in these text messages for the reason of the improper time, unsuitable content, previous experiences, etc. In that case what should the company analyze to control the activities and the environment for benefitting from SMS Marketing?

From the strategical point of view the companies should be done below analysis for their safety and do the right things for the good marketing relations and satisfaction of the customers;

Basic Statistical Analysis

Statistical analysis is the first step of the success or failure of the system. It includes the response time of the respondents to the text messages, the percentage of the right arrivals, the percentage of the lost messages, etc. In addition to these; these performance results should be traced and understood effectively to take the precautions and determine the SMS strategy primarily. For instance; at Keynote Systems, the average performance for all carriers was 11.8 seconds to receive message and 94.7 percent of all messages arrived at their destination. While these numbers are an improvement over the prior three months, the 94.7 percent availability could represent a significant loss of information and business when the number of lost messages is calculated. (AT&T 2002)

In our example; the company can classify the customers, who have made commercial activities, in 3 groups: high level, mid-level and low level. By the way; the company should also trace these classifications to understand whether there are changes in high levels, mid-levels and low levels. There may be some quantitative changes such as the increase in high levels that also indicates the increase in the expenses or the reduction at all levels that indicates the demand in the market has been declined.

Tendency Analysis

Targeting the audience is one of the most important things that any advertiser should remember. Nowadays, businessmen are considering it more wise and practical to advertise to individuals who will likely become customers. For instance, if a company is selling video games and other hip electronics, then marketers would want to run your SMS marketing campaign on teenagers and other young people who might be interested. (sign-up.to 2002)

Since 80% or more of all cell phone users carry their phone all the time, a text message to their cell phones is the perfect way to alert your subscribers or clients of any urgent information, such as a change of appointment, or product ready for pickup. For this reason; the companies have to understand in which stores and/or products that the customers have paid money by finding out the location of these stores and/or products, what the ranges of these saves are, who these clients are by making data mining, etc. By the way; the company can make identification about the product characteristic and determine new marketing strategy related to the most popular products or services. In addition to this; the products can be served to the people individually.

Capacity Analysis

The main idea of detecting capacity is to answer the question of will the company maintain the investment of sending text messages to the customers. The company has to understand the signals of benefits with the usage of SMSs. Because of the company will produce the products or keep the inventory according to the demands. Whether the demand is low due to the expectations, the company will produce lower parties, keep lower inventories and may reduce or stop the usage of SMS marketing. Moreover; the company may change the marketing strategy. On the other hand; the company may support and increase the usage rate of text messaging by sending them to more people whether the demand is very high. At that time; the company will perform more aggressive role in the market and this will affect the investments of the company.

For this reason; the capacity analysis, which indicates the present situation to meet the present demand and the future situation to meet the following demand, should be investigated and taken into consideration by the companies.

Reviewing Marketing Performance

Mobile marketing can be used for a wide range of occasions like announcing new product, one-day specials, new store openings, special events…etc. Subscribers can be treated as a special group for offers and information that only they have access to, increasing loyalty, purchases, and speed of communications.

While mobile marketing can be used in a lot of areas that helps them customer loyalty, customer satisfaction and incremental sales; the companies should search the performance of their marketing activities to maintain the available situation and then to increase the market share by accessing more satisfied clients. To achieve this; some functions should be generated like market research, market modeling and market consulting.

Marketing research – world-class qualitative and quantitative research, particularly market segmentation that gives the company growth-oriented insights. Marketing modeling – state-of-the-science, profit-focused modeling that offers the company invaluable information about the financial impact of different marketing decisions. Marketing consulting – continuously filtering what the statistics say through managerial, statistical, and financial criteria to provide the company with relevant and doable action steps.

In this regard; the company should determine some indicators to trace the performance of the marketing to understand whether the situation is going on the predetermined strategy or not. Some of these indicators are market share, new product, marketing return on investment (ROI), customer, brand, etc.

Furthermore; there are some criteria for selecting the targets of these performance indicators such as sales potential, growth potential, retention potential, common motivations, problem potential, responsiveness, findability, lifetime value, etc. These criteria should be investigated, considered and evaluated before targeting process. (Copernicus Marketing Consulting and Research n.d.)

Sales Analysis

In sales analysis, the goal is to provide accurate management information related to sales activity in order to improve sales profitability and provide facilities for sales forecasting and planning at customer and product class levels.

By sales analysis; we can make the following actions:

Identify the most profitable customers Know which products are selling Analyze market trends and geographic market patterns Know the profit generated by each product Know which divisions of business are selling Identify which salespeople are performing Improve sales forecasting Measure actual performance against quantity or revenue forecasts Analyze tax collections Set targets against customers and / or products Compare against budgets per product group and/or salesperson

By the way; we can decide to maintain and admire the most profitable customers, continue to produce the most selling products, prompt the most valuable salespersons, get precautions according to the trend of the following months’ sales, constitute the budget or make re-budgeting, determine the following targets that the marketing department should provide, etc.

In this regard; SMS marketing is perfect for local and national retailers wishing to promote products or services, provide incentives, and increase customer loyalty and retention. Retailers can send SMS messages to their opt-in subscribers with coupons code inserted directly into the message. Customers can come into the stores and present their coupons right on their cell phones for redemption. This application is very useful for consumers to sale any product in any time at any location, where it helps to increase the sales of the company.

Cost-Benefit Analysis

When consumers make purchases at market prices, they reveal that the things they buy are at least as beneficial to them as the money they relinquish. Consumers will increase their consumption of any commodity up to the point, where the benefit of an additional unit (marginal benefit) is equal to the marginal cost to them of that unit, the market price. The same idea can be used for the companies. A company, which directs its marketing strategy on SMS marketing, wants to get the financial benefit of the application including customer satisfaction. However; when the trend of the earned marginal benefit is going on a reducing direction, the company may decide to give up SMS marketing and consider another methods. On the other side; whether the marginal benefit is going on a positive direction, the company will begin to behave more aggressive way to use more text messages to arrive more customers.

Character Analysis of the Customers

The first step in SMS Marketing campaign is collecting and getting permission to gather cell phone numbers as stated before. Although it is perfectly acceptable to simply have a signup form on the company’s website or retail store with the promise to send valuable offers in return for signup; it is much more effective to come up with a creative tactic that offers more like prizes, memberships, bonus and free stuff. As the comapny build its database of cell phone numbers, try to elicit more than just that one piece of information. Ask for the customers about their hobbies, conventions and then create special announcements based on niche interests. Find out demographics and customize the text messages campaign to that particular cell phone recipient.

In the character analysis; clear purpose and goal focusing, communication skills, time management prioritization and planning, conflict handling and mental attitudes’ information should be gathered by the companies. For instance; a goal focused person, who understands the direction of the organization, makes plans and organizes resources, both of people and materials and plans ahead in a strategic manner; can be directed to the gifts of special days and the text messages can be sent to these customers like in this way. Because these people are living in perfect planning days and they do not forget the most important days in their lives. For this reason; the gifts, which emphasize the special days, should be chosen as a content of text messages in SMS marketing strategy at these companies. In a different example; there are also SMART people, who can be described as Specific, Measured, Achievable, Realistic, and with a definite Time deadline. That’s why these people always calculate the time and the cost opportunity, in which the prices are lower at any location. In this regard; the shopping centers’ activities such as discounting days or other kind of promotions may be announced to these kinds of people earlier by the help of text messages.

This needs to be new specialists that improve themselves of psychology and marketing.

Institutional Risk Analysis

“Most of the banks in the US are not broke, not in trouble, but they don’t trust each other because they don’t know which banks are bad. We’ve got to get the bad ones out.”
William Seidman / American economist and financial commentator

The same situation can be considered for the commercial companies. The expectations will be seen clearly, whether the companies can determine which products are not sold enough, which salespersons are not successful enough, what are the actual and forecasting values of the market, etc. In the same direction; the main idea is to determine which products may not be sold in the following period and what are the actions that can be taken primarily. The methodology of risk analysis can be written as in the following:

Identify risk assessment and prioritize risks Develop strategies to manage risks Develop tactics to mitigate risks Assign responsibility and implement Test effectiveness and evaluate results

Comparative Analysis

Comparative analysis is a tool that uses item by item comparison of two or more comparable issues like processes, products, qualifications, sets of data, systems, etc. For instance; in accounting, changes in a financial statement’s items over several accounting periods may be presented together to detect the emerging trends in the firm’s operations and results. The company, which uses text messages to arrive to their customers, sends SMSs to their available clients primarily. After a time of this application, there are some feedbacks that some of the clients have made trades against the others have not. The results in here should be recorded. In this regard of this situation, the company may change the content of the text messages and then wants to see the results. In this time; the company can take a photo of two different situations and make a comparative analysis by using the quantity of sales, the amount of saved money, the number of sold products, etc. to see the differences and the impact of the contents. After that; the company can determine the following marketing strategy due to the feedback of these results.

Environmental Factors Analysis

The last searching area is to reveal the environmental factors like the changes in interest rates; crisis surrounding in economical, social and political areas; the developments in the rivals; the sales in each product; the demands in the market; purchase power of the public, new investment areas, which are rising in recent period, etc. Furthermore; SWOT analysis, which takes the information as a result of these previous activities and separate them into internal issues (strengths and weaknesses) and external issues (opportunities and threats), is one of the best techniques to understand and evaluate all these activities together. In SWOT analysis, the knowledge is designed to help an organization an understanding how it relates to its external environment. In other words to act as a way of seeing whether the organization is aligned with the world going on around it.

As a result of these analyses, the company should evaluate the available situation and get some remarks for the future. Whether the situation is not good enough or the demands are not expected, the company can trace the following instructions:

a. Constituting an action plan b. Differentiating text messages c. Timing of the text messages d. Differentiating of the product e. Timing of the product f. Determining new marketing strategies g. Finding potential customers h. Evaluating the channels for their potentials, capabilities and reliability conditions

CONCLUSION

Mobile marketing tools are offering easier and more convenient ways with evolving marketing strategies. SMS has been the pioneer in wireless data applications and SMS services were the first mobile data services with a serious impact on the operator’s revenue. The industry has seen tremendous growth and, clearly, messaging will lead the way to profits in 3G as well. Inevitably, the way that revenues from mobile applications are currently shared out will change and become much more versatile.

We can admit that SMS Marketing is a very useful tool for the marketers and a competitive marketing strategy for the companies. However; the main issue is not just to apply text messages to the clients. The focal point is to send the right value of contents, at the right time, at the right location, to the right customers with the right effect. Also; after sending them to the clients; the enterprises should follow the marketing auditing like marketing statistics by applying some analysis whether the text messages are effective or not. If there are some problems with this type of marketing strategy, the enterprise should review its’ all ongoing processes to understand where the problem is.

The reasons of failure/triumph should be investigated. After the determination of these, the cautions should be taken into a contingency plan, the actions should be revised and the new applications should be done. If all these processes such as taking pre-cautions, monitor the applications in an analysis approach, etc. are taken into consideration in a systematical approach, we think that SMS Marketing will become a very powerful and indispensible tool for the applicant enterprises. On the other hand, most of the forecasts show that data-related services are increasing its value especially in the means of revenue of the mobile operators. Moreover, picture messaging and visuality has taken off, and MMS is a natural progression of these facts. The fact that the consumer preferences are moving fast towards visuality especially with services like Youtube, Video Messaging Services can be the new concept for the mobile world and the mobile marketing strategies.

Multimedia Messaging Service (MMS) is a new form of communication that combines rich content, such as audio and video clips, photographs and images, with text messaging. It is an end-to-end application for person-to-person mobile messaging, mobile-to-mobile, mobile-to-Internet and Internet-to-mobile. It is good news for service providers, as they can now improve their existing text-based services by adding rich visual content. MMS will be a key mass-market revenue generator for content providers, mobile operators, application developers and advertisers, while for users it will provide a way to capture a moment of time and share it with others.

From the users’ perspective, a successful MMS launch needs the terminal to be set up ready to use from the minute he or she walks out of the store with it. An operator can meet this expectation by offering automatic terminal provisioning over the air through its own network and today, Turkcell, the leading operator in Turkey is offering this service over the air. In addition, operators need to educate end users, not only on how they can send and receive MMS messages but also how they can discover and subscribe to MMS content services. Operators can create service packs, set-up content service demos provide customer training and competitions in retail stores, as well as at relevant events such as festivals and concerts.

REFERENCES

Gustafsson, . & Lenman, AEricsson’s enriched messaging architecture, Ericsson Review No. 2, 2007.

SMS (Short Message System) Mobile Technology, International, White Paper SPG Media Group PLC, 2008.

http://www.marketingpundit.com/MktgLessons_files/Introduction_to_Marketing_Planning.pdf

Piercy, N. & Giles, W “Making SWOT Analysis Work”, Marketing Intelligence & Planning, Volume: 7 Issue: 5/6, 1989

How to Conduct a SWOT Analysis, Dr. E.J.Keeley, Executive Director, Institutional Effectiveness and Research

Codling, S. Best Practice Benchmarking, gowerpub.com, 1995

Kotler, P Marketing Management: Analysis, Planning, Implementation, and Control, Prentice-Hall, 1988

http://www.marketingteacher.com/Lessons/lesson_objectives.htm

Borden, N. H “The Concept of the Marketing Mix”, Journal of Advertising Research, 4, June 1994: 2-7

http://www.businesslink.gov.uk

http://www.mobilestorm.com/sms-marketing

http://www.textsmsmarketing.com

http://www.mobilesmsmarketing.com

http://www.plusone.com.au/smsstudies.php

http://www.mobiltim.com.tr/sms_cilginligi.pdf

MMS entering into the next phase, White Paper, Nokia Corporation, 2003

http://www.sign-up.to/0308.php?k=sms-marketing&PageID=8631

Copernicus Marketing Consulting and Research, Bringing Science to Marketing

McDaniel, C.D. & Gates, R. H Marketing Research Essentials, Published by Taylor & Francis, 1997

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Gonca Telli Yamamoto -
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Gonca TELL YAMAMOTO is an associate professor in the School of Applied Sciences at Okan University. She is a head of Information Sciences and Technologies Department at Okan University. She is also coordinating Okan University Distance Education Center at present. She was formerly founder and director of Social Sciences Institute of Okan University, Turkey.Her blog is http://goncatelli.blogspot.com

Grkan KOYUNCU, who was born in 1980 in Turkey, is a PhD student in departmant of Engineering Management at the Marmara University. He graduated in Systems Engineering from Yeditepe University. Then, he graduated from Engineering Management in master program of Marmara University and he studied on selection and evaluation of supplier in supply chain management as a master thesis. He is working as a Chief of Production Planning in an automotive company.

Eda KURT who was born in 1980 in Turkey, is a PhD student in departmant of Engineering Management at the Marmara University. She graduated in Industrial Engineering from the Istanbul Technical University. She studied the knowledge management and information in master thesis. She is working as a SAP ( it is an ERP program) consultant.

Emrah ELMAS who was born in 1978, is a PhD student in departmant of Engineering Management at the Marmara University. He graduated in Industrial Engineering from the Istanbul University. He studied Baruch College, City University of New York (CUNY). He is working as a key account manager in Turkcell, Istanbul, TR at the moment.

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Anaya Consulting Group of AZ Partners with Milwaukees Castillo Consulting Services to form Aeutus Marketing

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Anaya Consulting Group of AZ Partners with Milwaukees Castillo Consulting Services to form Aeutus Marketing

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Anaya Consulting Group of AZ Partners with Milwaukees Castillo Consulting Services to form Aeutus Marketing

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Anaya Consulting Group of AZ Partners with Milwaukees Castillo Consulting Services to form Aeutus Marketing

Aeutus Marketing puts emphasis on targeting small businesses and Spanish speaking business owners

PHOENIX, AZ, September 21, 2010 – Former bank employees and now business partners, Christopher M. Castillo and Alexander B. Anaya, have recently teamed up to form Aeutus Marketing headquartered in Phoenix Arizona. The pair met four years ago when they both worked for M&I Bank. Christopher Castillo is from Milwaukee, WI and worked for M&Is; Corporate Marketing Division and met Alex Anaya while visiting Phoenix to conduct Marketing Training for M&Is; Business and Commercial Bankers. Castillo was impressed with the Phoenix area and eventually left M&I in early 2009 to focus on his business, Castillo Consulting Services, that has been assisting small business owners with Marketing and Public Relations support for over five years.

Castillo moved to Arizona in early 2010 and brings over 17 years experience in Marketing, Internet Services, Public Relations and Communications. He is now the CEO of Aeutus Marketing and holds his BBA, MBA and has received various awards for helping the community and volunteering his services to assist aspiring entrepreneurs.

Alex Anaya, Aeutus Marketing COO, also recently left a banking career at M&I Bank after working there over six years. Anaya states “One of the numerous benefits of working for M&I bank of Arizona was that I was able to meet many business owners, however I soon learned that the services that I provided wasnt enough to help them become more profitable. Many of them knew about their particular industry, however most of them did not know how to properly market themselves and target a certain niche.” Anaya continued “I would also get many Hispanic business owners approaching me because many of them only spoke Spanish and did not have a clear understanding on how to start a business in the U.S.” Working for a very conservative bank, he was limited to the knowledge that he could share and started getting requests from some of these clients to assist them with such things as helping them with the basics to get a business started and for Marketing and Advertising assistance. In 2009, he created Anaya Consulting Group to assist people with starting business entities as well as with Marketing and Social Media support.

Christopher Castillo and Alex Anaya both understand the importance of reaching out to the public in order to increase market share, as that is always the goal for all financial institutions. Aeutus Marketing will focus on assisting small and medium size business and currently has a small staff. One of the primary focuses of Aeutus Marketing is being an advocate to assisting Latino owned businesses.

Anaya comes from a family of entrepreneurs who have migrated to the U.S. to live the American dream of running their own enterprises. Christopher Castillo also has a background in assisting Hispanic owned businesses. Castillo previously worked as a Technical Assistant at the Univeristy of Wisconsin-Milwaukee (UWM) for nearly four years in a bilingual entrepreneurial course geared toward helping people create business plans regardless of their English proficiency. He is also a founding board member of Milwaukees Latino Entrepreneurial Network (LEN) that started in 2005 with nine members and now has over 200. He helped LEN become nationally recognized, and awarded, by the U.S. Hispanic Chamber of Commerce for the past two years.

Castillo has a long history of helping business owners with business plan creation and with his passion, Marketing. In 2006, he was the United States Congress Certificate of Special Congressional Recognition recipient, inrecognition of outstanding and invaluable services to the community. He was also the 2009 Multicultural Entrepreneurial Institute (MEI) Volunteer of the Year Award recipient as well as the Wisconsin 2008 Small Business Administration (SBA) Minority Business Champion, Nominee and Runner-up. In 2006 he recieved the Community Service Award for the dedication, commitment and service to entrepreneurs and business owners of the Greater Milwaukee Area, presented by El Centro Empresarial and UWM. In addition, Christopher is an active board member at his alamater, University Of Wisconsin-Whitewater (UWW), for their Business Schools Minority Business Program. Castillo also has a passion for helping youth with their business aspirations as well. For the past four years, he has volunteer at the Bilingual Entrepreneurship Summer Training (BEST) Youth Camp sponsored by The Latino Entrepreneurial Network, Milwaukee, WI.

One of the areas that Alex Anaya is very passionate about is to stimulate the growth of minority owned businesses, as many truly do not understand the benefits of marketing their products or services appropriately. As a Business Management graduate from the University of Phoenix, he is prepared to take his knowledge and experience to the next level of becoming active with in the community and assisting minority owned enterprises in reaching their aspirations.

About Castillo Consulting Services, LLC
Castillo Consulting Services, LLC was started by Christopher M. Castillo in 2007 to assist small business with services such as Marketing and Business Plan Creation, Internet Marketing, Public Relations and Intellectual Property and is located in Milwaukee, WI and Phoenix, AZ. Christopher M. Castillo has over 17 years experience in Marketing, Internet Services, Public Relations and Communications. He holds his MBA and BBA and has received various awards for helping the community and volunteering his services to assist aspiring entrepreneurs. In 2009, he decided to take his company’s offering online by filming various videos to share his knowledge with friends, family and you. Please visit Christopher’s sites:
HomeMarketingGuru.com, CastilloConsultingServices.com and ChristopherMCastillo.com

About Anaya Consulting Group
Anaya Consulting Group was originally established by Alexander B Anaya in 2009 to support local Phoenix minority owned businesses with legal entities registrations, English and Spanish translations, financial assistance, Marketing and internet establishment. Anaya has over 13 years of experience in retail sales, Spanish Marketing and posseses a strong financial acumen. He holds a BS in Business Management and is currently pursuing a dual MBA in Green Energy Management and Marketing. Alexander is very involved in the community. For the past three years, he has coached youth sports at the Phoenix Boys & Girls Club. Additionally, hes an outdoorsman who is part of the public land coalition that maintains public use of lands for others.

About Aeutus Marketing
Aeutus Marketing, LLC was started by Christopher M. Castillo and Alexander B. Anaya in 2010 focusing on providing small businesses in the Phoenix Metro area with Marketing, Advertising and Public Relations support in both English and Spanish. Aeutus Marketing CEO, Christopher M. Castillo comes to Arizona from Milwaukee, WI and has over 17 years experience in Marketing, Internet Services, Public Relations and Communications. Alexander B. Anaya, Aeutus Marketing COO, has over 13 years of experience in retail sales, Spanish Marketing and posses a strong financial acumen. Aeutus Marketing specializes in strategic planning, design and implementation of Marketing campaigns with an emphasis on internet and new media. For more information, please visit AeutusMarketing.com

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Aeutus Marketing -
About the Author:

Aeutus Marketing, LLC was started by Christopher M. Castillo and Alexander B. Anaya in 2010 focusing on providing small businesses in the Phoenix Metro area with Marketing, Advertising and Public Relations support in both English and Spanish. Aeutus Marketing CEO, Christopher M. Castillo comes to Arizona from Milwaukee, WI and has over 17 years experience in Marketing, Internet Services, Public Relations and Communications.

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How To Increase Sales From Mobile Marketing

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How To Increase Sales From Mobile Marketing

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Home Page > Business > Sales > How To Increase Sales From Mobile Marketing

How To Increase Sales From Mobile Marketing

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Posted: Mar 16, 2010 |Comments: 0
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Mobile marketing is a huge potential source of traffic, customers and profit for your business, but as yet fairly untapped. Yet, over the next three years, it is predicted that more than half current internet users will be accessing the web via mobiles and other handheld devices.

Mobile marketing offers a very personal kind of interactivity for relationship building with your prospects. It’s not just about bombarding folk with text SMS marketing messages. Mobile friendly web sites and mobile applications mean marketers can reach a much greater target audience.

The statistics are pretty convincing and competition in the mobile direct marketing arena is still comparatively low.

Growth in mobile customers

World wide there are 4 billion people with mobile phones. In fact, there are almost five times more cell phone owners than laptops and computer owners, especially home internet ready.

Gartner, the IT research company, predicts that over the next three years over half current internet users will be accessing the web via mobiles and other handheld devices.

“There are clear opportunities for mobile transactions to grow as users, in this and previous surveys, indicate that they want to be able to use their mobiles to buy more goods, such as books, music, travel services, household utilities and electronic appliances,” says BuzzCity CEO, KF Lai.

It’s a very global trend. BuzzCity’s recent survey questioned 1,798 mobile users across the Americas, Asia, Africa, Western Europe and the Middle East and showed that 90% had directly purchased products or services via their mobile.

The trend towards mobile marketing

It’s no surprise really that the fastest growing marketing technologies and emerging channels are mobile, rich media and social media. You only have to do a search on some of the popular keywords for the internet marketing and online home business industry to see how these methods are all being adopted with enthusiasm by marketers.

Unica just released its “The State of Marketing 2010″ results from the latest Global Survey of Marketers and there are some astounding findings.

The survey reported that “Nearly half of marketers surveyed have already embraced social media marketing, and adoption is healthy across most social media outlets, such as blogs, Facebook, and Twitter. However, marketers need to think more about integrating social media with other marketing tactics.”

Despite the rapid increases in the potential audience, “mobile marketing” is a relatively new practice. The term describes marketing on or with a mobile device, such as a cell phone using WAP or text messaging to communicate between the business and the customer.

Mobile marketing is increasing in significance with over 30% of marketers surveyed already using some form or other of mobile marketing and many sources of information (magazines, and services available to support them.

Nevertheless, mobile advertising has grown over the past 1-2 years (almost 100% in the UK), despite the economic recession. The total is pretty small compared to advertising on the internet, which last year was higher than that spent on TV.

However, the Mobile Marketing Association suggests the growth in mobile marketing is likely to accelerate as handsets equipped with new technology, including mobile broadband, become ubiquitous and consumer behaviour changes.

The response from marketing vendors isn’t far behind. For instance, 84444.com recently launched its Do-it-Yourself mobile marketing campaigns that can be run from the convenience of a desktop computer. YouTube is making huge changes to its mobile web presence and has now begun incorporating adverts throughout its mobile site.

How to tap into the mobile market

Anyone in business should always be looking for new ways to reach out and touch their customers and build attention from new prospects. And mobile marketing may just be the golden ticket.

Your mobile user is permanently switched-on, impulsive and ready to interact at the drop of a hat. Who wouldn’t want to tap into mobile marketing? It’s the ultimate direct response tool.

Mobile marketing, you could argue, is perhaps a rather more captive audience. When someone has their phone in their hand and downloads a page, they are much engaged than on a desktop based website. It’s a much more powerful direct response tool than the internet.

Conversions from mobiles compared to web or email marketing are five times higher. And, obviously competition is much lower because nobody really knows about this yet.

So what changes do you need to make in your business to attract mobile clients?

Well, first you should make sure your website is mobile friendly, especially if you are sending text SMS messages with active web links to your mobile contacts. There’s a tonne of reasons why this is important, but mostly because mobile is an instant and impulsive kind of medium, so you want the recipient to be able to follow the link and get to a useful page and quickly.

Consider that subscriber on your email list may well be reading their messages on their phone. So you want to keep your main message and link above the fold’ to use a newspaper term. To clarify: when you’re accessing emails from a mobile, sometimes the longer ones will get truncated so put your link early on and remember the rules of compelling headlines.

But also, as with the SMS, your mobile user should be able to click your call to action link in the email and bring up the page right there and then from their phone’s web browser. The chances they will visit your website when they get back to their PC are far lower.

Google is actively hunting for decent mobile enabled sites to feature in its search results, since this is a huge source of revenue for them if their users are happy. There’s not enough mobile sites out there. So learn how to create a Google-friendly mobile version of your site and you could rank higher than for your regular desktop site.

There’s a whole spectrum of solutions for making your webpage mobile friendly. These range from the simple and cheap like adding a bit of code you add to your wordpress blog to a more complex and expensive decision to create a complete and total mobile website.

Getting your site indexed by Google on the mobile search engine?

Google have mobile site maps distinct from the usual site maps. Check out their webmaster tools for help on that. And get yourself listed in the Google local business listings. Google has a way you can build a mobile landing page within that tool. It works best for brick and mortar businesses, but it’s all good web presence.

Google knows that people search differently on their mobiles than they do on their desktop. They actually have a specific mobile keyword research tool. Not a bad idea, then, to clue up the whole different algorithms search engines are using for mobile searching.

Another thing to remember to keep your mobile text ads short, mirroring the style of social networking conversations. Opera (one of the mobile browsers) statistics show that 41% of people accessing the mobile web are going to social network sites, so myspace, facebook, twitter. These are intertwined and meshed together as a tool, so these ads need to work together.

You want to add a mobile phone field to your web page capture form if you currently capture your visitors’ names and email addresses. With a list of numbers, you can unleash your mobile direct marketing power by sending automated, scheduled SMS or text messages to your subscribers.

Internet marketers have known for years the money is in the relationship with your email list. As mobile marketing gets unleashed, it’s likely your phone list will become the gold standard.

SMS has an astounding 97% open rate and usually within the first 5 minutes of receiving the message. That’s powerful to marketers! If the “autotexter” replaces the autoresponder, do you have a business strategy for that dramatic change?

Early adopters ALWAYS make the most money. So go check out mobile marketing and see what a difference it can make in your business.

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Jay Allyson -
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Jay Allyson Pro Marketing Consultant

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I’m an Internet Marketing Coach and Home Business Owner, Busy Mum of 2. My Internet Business is a Family Strategy .. Love my Freedom .. Dream Lifestyle .. I Can Help you Get that Too. Teaching People To Make 0k in 12 Months.

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End Date: Monday Jan-24-2011 2:06:34 GMT
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Bluetooth Advertising Review — Fri, 21 Jan 2011 05:07:15 +0000

£0.01 (0 Bid)
End Date: Thursday Jan-20-2011 3:24:36 GMT
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Bluetooth Advertising Review — Sun, 16 Jan 2011 22:40:00 +0000

£0.01 (0 Bid)
End Date: Sunday Jan-16-2011 2:23:03 GMT
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Bluetooth Advertising Review — Sat, 15 Jan 2011 01:00:09 +0000

£6.36 (0 Bid)
End Date: Friday Jan-14-2011 2:03:39 GMT
Buy It Now for only: £8.28
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Bluetooth Headset For Nokia LG iPhone3G Samsung PS3

Bluetooth Advertising Review — Thu, 13 Jan 2011 06:31:30 +0000

£0.01 (0 Bid)
End Date: Wednesday Jan-12-2011 2:25:14 GMT
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Bluetooth Headset For Nokia LG iPhone3G Samsung PS3

Bluetooth Advertising Review — Tue, 04 Jan 2011 09:46:31 +0000

£0.01 (0 Bid)
End Date: Monday Jan-03-2011 5:26:33 GMT
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Bluetooth Advertising Review — Sat, 01 Jan 2011 14:45:34 +0000

£6.49 (0 Bid)
End Date: Saturday Jan-01-2011 6:13:42 GMT
Buy It Now for only: £8.44
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Bluetooth Headset For Nokia LG iPhone3G Samsung PS3

Bluetooth Advertising Review — Tue, 28 Dec 2010 09:06:34 +0000

£6.48 (0 Bid)
End Date: Monday Dec-27-2010 6:10:55 GMT
Buy It Now for only: £8.43
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Bluetooth Headset For Nokia LG iPhone3G Samsung PS3

Bluetooth Advertising Review — Mon, 27 Dec 2010 12:29:41 +0000

£0.01 (0 Bid)
End Date: Sunday Dec-26-2010 7:26:54 GMT
Buy It Now for only: £2.59
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Bluetooth Headset For Nokia LG iPhone3G Samsung PS3

Bluetooth Advertising Review — Sat, 25 Dec 2010 12:25:58 +0000

£6.49 (0 Bid)
End Date: Friday Dec-24-2010 6:06:45 GMT
Buy It Now for only: £8.44
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Bluetooth Headset For Nokia LG iPhone3G Samsung PS3

Bluetooth Advertising Review — Mon, 20 Dec 2010 13:57:12 +0000

£0.01 (0 Bid)
End Date: Sunday Dec-19-2010 6:25:31 GMT
Buy It Now for only: £2.58
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TRON Evolution Crack And Keygen (Free Download Link)

Bluetooth Advertising Review — Mon, 13 Dec 2010 07:18:42 +0000

Author: TronEvolutionKeygen

Keywords:

Added: December 11, 2010

Bluetooth Headset For Nokia LG iPhone3G Samsung PS3

Bluetooth Advertising Review — Fri, 10 Dec 2010 08:14:32 +0000

£6.32 (0 Bid)
End Date: Thursday Dec-09-2010 6:13:25 GMT
Buy It Now for only: £8.21
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Tron evolution download cracked + full game (pc)

Bluetooth Advertising Review — Thu, 09 Dec 2010 09:41:16 +0000

Author: freenfullgame

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Added: December 6, 2010

Bluetooth Headset For Nokia LG iPhone3G Samsung PS3

Bluetooth Advertising Review — Thu, 02 Dec 2010 15:59:54 +0000

£6.41 (0 Bid)
End Date: Thursday Dec-02-2010 6:13:16 GMT
Buy It Now for only: £8.34
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Bluetooth Headset For Nokia LG iPhone3G Samsung PS3

Bluetooth Advertising Review — Tue, 30 Nov 2010 22:13:34 +0000

£0.01 (0 Bid)
End Date: Tuesday Nov-30-2010 7:32:27 GMT
Buy It Now for only: £2.56
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Bluetooth Headset For Nokia LG iPhone3G Samsung PS3

Bluetooth Advertising Review — Fri, 26 Nov 2010 20:36:27 +0000

£0.01 (0 Bid)
End Date: Friday Nov-26-2010 7:29:31 GMT
Buy It Now for only: £2.53
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Dell Streak Tablet Android Phone (AT&T)

Bluetooth Advertising Review — Sun, 21 Nov 2010 02:01:56 +0000

Streak is a 5-Inch Android based device which amalgamates the power and functionality of a larger screen device, with the compactness and convenience of a small smart phone. Streak provides users with an exceptional handheld browsing experience because of its bigger screen size as compared to small phones, and also incorporates a host of other features that are available on a smart phone.

LG BLUETOOTH MODULE – EAX57538201 lg14

Bluetooth Advertising Review — Thu, 18 Nov 2010 13:30:23 +0000

£20.00
End Date: Wednesday Nov-17-2010 8:46:47 GMT
Buy It Now for only: £20.00
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Bluetooth Headset For Nokia LG iPhone3G Samsung PS3

Bluetooth Advertising Review — Tue, 02 Nov 2010 07:58:12 +0000

£0.01 (0 Bid)
End Date: Monday Nov-01-2010 10:11:27 GMT
Buy It Now for only: £2.50
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Spot Parco Agraria Catanzaro BlueWire

Bluetooth Advertising Review — Sun, 17 Oct 2010 04:55:28 +0000

Author: comunytation

Keywords:

Added: October 15, 2010

LG HBM-235 3.0 Bluetooth Wireless Headset

Bluetooth Advertising Review — Wed, 13 Oct 2010 21:26:32 +0000

LG Bluetooth Headset With Unique Click button designSimply Click to make or answer a call. Slim LED light and sleek body make it look sexier for finishing your styling. Not to mention it is armed with built in DSP for noise reduction and echo cancellation for better sound qualityProduct Highlights:Up to 13 hours talk time Up to 430 hours standby time Less than 2 hours charging time Bluetooth Version 3.0 Noise Reduction Echo Cancellation Audible Battery Status Alert Multi-Connection (up to 2 phones)Included in the box:LG Headset HBM-235Travel Charger Ear Loop Warranty Card User Manuel

LG PRADA BLUETOOTH LIMITED EDITION

Bluetooth Advertising Review — Fri, 01 Oct 2010 13:07:48 +0000

£30.00 (0 Bid)
End Date: Thursday Sep-30-2010 13:58:54 BST
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LG HBM-570 Bluetooth Headset (Refurbished)

Bluetooth Advertising Review — Wed, 29 Sep 2010 19:24:18 +0000

The HBM-570 is a stylish and minimalistic Bluetooth earset. Equipped with a dual microphone and a moveable ear-bud it provides clear sound while maintaining a comfortable fit on the ear.

Caller ID
Voice dialing
Echo cancellation
Last number re-dial
Color: Silver
Battery: Rechargeable
Run time: up to 5 hours
Standby time: 150 hours
Connectivity: Bluetooth 2.1 EDR
Model: HBM-570
Dimensions: 1 inches width x 2.3 inches high x 0.5 inches deep
Weight: 5.6 ounces

This high-quality item has been factory refurbished. Please click on the icon above for more information on quality factory-reconditioned merchandise.

Bluetooth Headset For Nokia LG iPhone3G Samsung PS3

Bluetooth Advertising Review — Wed, 29 Sep 2010 15:54:48 +0000

£6.31 (0 Bid)
End Date: Tuesday Sep-28-2010 14:03:40 BST
Buy It Now for only: £8.20
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NoiseHush N450 Professional Bluetooth Headset – iPhone / Blackberry / HTC / Samsung / LG / Motorola / Nokia – Black

Bluetooth Advertising Review — Mon, 27 Sep 2010 00:32:27 +0000

NoiseHush N450 Bluetooth Headset is packed with features and is stylish, but accessible to everyone who wants to free up their busy lifestyle. Its slim ear-loop and contoured ear-tip has been ergonomically designed to accommodate both a comfortable fit and optimal sound quality. The unit is easy to use and weighs only 6 grams making this the perfect communication solution

Motorola H385 Bluetooth Headset (Pink)

Bluetooth Advertising Review — Sat, 18 Sep 2010 23:22:16 +0000

The Motorola H385 mono Bluetooth headset combines essential functionality and ease of use with style and comfort. Its simple buttons for power, calls and volume streamline the experience, and you can see your remaining talk time with a simple battery check. The Motorola H385 also assures extended wear comfort thanks to its TrueComfort ear bud design. The design is driven by Motorola’s extensive ergonomic measurement study of the human ear, with research that included two years of digital assessments that spanned age, sex and race.

Features and Specifications

Up to 6 hours of talk time and up to 200 hours of standby time
Easy Pair technology helps simplify connecting to compatible Bluetooth enabled devices.
Dedicated on/off and call buttons get you talking with just one press.
Battery check feature clearly shows when it’s time to recharge–press both volume buttons to view your remaining talk time
Clearer Audio–unique speaker design improves sound clarity
Tested to work with over 200 compatible Bluetooth enabled phones from more than 15 brands such as Motorola, Nokia, Samsung, Sony-Ericsson, and LG
Bluetooth 2.0 technology with Headset 1.2 profile
Operating range of up to 10 meters (33 feet)
Connector: Mini USB

Bluetooth Headset For Nokia LG iPhone3G Samsung PS3

Bluetooth Advertising Review — Wed, 15 Sep 2010 11:11:31 +0000

£0.01 (0 Bid)
End Date: Tuesday Sep-14-2010 14:16:38 BST
Buy It Now for only: £2.59
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BLUETOOTH HEADSET CARCHARGER CRADLE FOR LG POP GD510

Bluetooth Advertising Review — Tue, 14 Sep 2010 13:33:08 +0000

£10.99
End Date: Monday Sep-13-2010 14:09:43 BST
Buy It Now for only: £10.99
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Bluetooth Headset For Nokia LG iPhone3G Samsung PS3

Bluetooth Advertising Review — Wed, 08 Sep 2010 04:43:21 +0000

£6.47 (0 Bid)
End Date: Tuesday Sep-07-2010 14:03:28 BST
Buy It Now for only: £8.41
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Bluetooth Advertising Review — Thu, 02 Sep 2010 20:07:54 +0000

£0.01 (0 Bid)
End Date: Wednesday Sep-01-2010 15:12:06 BST
Buy It Now for only: £2.60
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Motorola H385 Bluetooth Headset (Silver)

Bluetooth Advertising Review — Thu, 19 Aug 2010 15:18:02 +0000

LG Bluetooth Headset is big on comfort, convenience, and performance. Over-Ear model is stylish and comfortable and easy to use with 180-degree rotation for right and left ear use. Bluetooth headset allows the user to have wireless communication anytime anywhere. Call Handling made easy: Bluetooth functions include volume control, last number redial, call reject, and supports voice dialing with 3-way calling and call waiting! Up to 9 hours talk time or up to 200 hours standby time before the internal battery needs recharging with the included 110-120 volt AC travel charger. Bluetooth Hands-free profile (HF) and Headset profile (HSP) are supported on this Bluetooth version 2.0 class for fast secure connectivity up to 30 feetNew, bulk items with b/w photocopy manuals.

NEW BLUETOOTH CAR KIT FM TRANSMITTER TO FIT LG MOBILES

Bluetooth Advertising Review — Wed, 04 Aug 2010 08:36:50 +0000

£24.99
End Date: Tuesday Aug-03-2010 16:39:07 BST
Buy It Now for only: £24.99
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New LG KG800 Chocolate Black Mobile Phone Bluetooth

Bluetooth Advertising Review — Wed, 04 Aug 2010 05:50:01 +0000

£34.99
End Date: Tuesday Aug-03-2010 16:09:57 BST
Buy It Now for only: £34.99
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Stereo Bluetooth Earphone Headset for Dopod Motorola LG

Bluetooth Advertising Review — Wed, 04 Aug 2010 05:43:22 +0000

£11.99
End Date: Tuesday Aug-03-2010 16:44:29 BST
Buy It Now for only: £11.99
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New LG KG800 Chocolate White Mobile Phone Bluetooth

Bluetooth Advertising Review — Tue, 27 Jul 2010 20:12:42 +0000

£33.99
End Date: Monday Jul-26-2010 18:44:05 BST
Buy It Now for only: £33.99
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Bluetooth Advertising Review — Mon, 26 Jul 2010 10:25:32 +0000

£6.49 (0 Bid)
End Date: Sunday Jul-25-2010 18:06:47 BST
Buy It Now for only: £8.43
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New LG KP500 White Touch Screen SmartPhone Bluetooth

Bluetooth Advertising Review — Wed, 21 Jul 2010 07:14:28 +0000

£62.99
End Date: Tuesday Jul-20-2010 18:27:46 BST
Buy It Now for only: £62.99
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KENSINGTON LIQUIDAUX BLUETOOTH CAR KIT MP3 N900 HD 2 LG

Bluetooth Advertising Review — Sat, 10 Jul 2010 10:36:08 +0000

£13.07
End Date: Friday Jul-09-2010 21:49:52 BST
Buy It Now for only: £13.07
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NEW* BLUETOOTH HEADSET for SAMSUNG LG NOKIA SONY HTC UK

Bluetooth Advertising Review — Thu, 01 Jul 2010 17:03:41 +0000

£9.85 (0 Bid)
End Date: Wednesday Jun-30-2010 22:00:47 BST
Buy It Now for only: £9.99
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