B2B Digital Marketing Agency Shares 5 Things to Consider When Implementing Mobile
Denver, CO — Jason Ary, Senior Digital Producer at Faction Media, a full-service digitally led marketing agency in Denver, shares mobile strategies and tips for B2B marketers1.Mobile will become the 1 channel for Internet use in the next couple of years: For those who think mobile is still an exploratory tactic outside of the mainstream, recent studies from Morgan Stanley and Gartner Research…
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Our device enhances the mobile marketing, mobile advertising and implements an entirely new form of communication with consumers. Bluetooth-marketing allows you to send any electronic information (advertising images, music, programs, newsletters, etc.) to a mobile phone, PDA, laptop or other device equipped with a Bluetooth-module, as well as to receive a reply from the consumers totally free of charge. We are introducing real next-generation technology, the only device for mobile marketing that supports Bluetooth 3.0, monitoring, management, statistics, OMS (Order Management System) and CMS (Content Management System) — and all this can be controlled via the most easy-to-use, yet powerful, on-line marketing tools management system — BAS (Bluetooth Advertising System). BlueCover Device — is the only bluetooth marketing device with the effective radius of 300 meters (900 meters optionally). BlueCover Device — is more than just plain messages, it also has Wi-Fi and Bluetooth Internet access points, FM radio, acceptance and servicing of orders, ticket booking, etc.
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Alternate Marketing Networks Sets Annual Meeting Date and Reports on 2010 Financial Results
Alternate Marketing Networks, Inc. has scheduled its annual meeting for June 22, 2011 at its Schaumburg office located at 428 E. State Parkway, Schaumburg, Illinois 60173. The Company reported a net profit after tax of $ 911,755 on gross sales of $ 24,361,616 for its fiscal year ending December 31, 2010. The Company reported income tax expense of $ 570,238. The unaudited financial statements …
Read more on PR Newswire via Yahoo! Finance

Linksys E-Series wireless routers: Gigabit, dual-band & more
Cisco has outed its latest range of Linksys E-Series wireless routers and SE-Series switches. The E-Series spans the $ 59.99 to $ 179.99 to price points, with the top-end model, the Linksys E4200 Maximum Performance Dual-Band Wireless-N Router, having both 2.4GHz and 5.0GHz radios (supporting simultaneous use), four gigabit ethernet ports, 33 MIMO support, six antennas and USB for network storage …
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ERF Wireless 2010 Annual Results Show 30 Percent Improvement in Annual Cash Flow
LEAGUE CITY, TX–(Marketwire – April 4, 2011) – ERF Wireless ( OTCBB : ERFW ), a leading provider of enterprise-class wireless and broadband products and services, announced today that the company has filed its Form 10-K with the Securities and Exchange Commission reporting results for the year ended December 31, 2010. During the fourth quarter of 2010, the company’s negative cash outflow from …
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SMS to 911? Wireless Industry Split Over Future of Emergency Texting
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Whitehall gets more aggressive in marketing its municipal marina
Mac HatchWHITEHALL Lower rates and special discounts are being offered by Whitehall city officials in hopes of solving an ongoing dilemma with the city-owned marina.The White Lake Municipal Marina, called one of Whitehalls best assets by the Mayor Mac…
Read more on The Muskegon Chronicle

Lucky Puppy Dog Rescue and Kennel, Inc. Gets Grant to Vaccinate Dogs for Influenza
BONIFAY – Lucky Puppy Dog Rescue and Kennel, Inc., Bonifay, now has help in protecting dogs against canine influenza virus (CIV), a highly contagious disease that spreads easily from dog to dog, especially those in close proximity. The shelter…
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Home Page > Technology > Communication > The Bluetooth Marketing: A New Trend in the Direct Proximity Marketing

The Bluetooth Marketing: A New Trend in the Direct Proximity Marketing

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Posted: Dec 01, 2009 |Comments: 0
| Views: 136 |

Bluetooth Proximity Mobile Marketing is the cheapest way to advertise direct to mobile phones that works by uploading an advert that can be video, animated image or text to the pod. This new tool works as a direct marketing channel to end users mobile phones. The first generation of these tools established a connection with the Bluetooth enabled phones which are within 20 meters from a dedicated hotspot. If the user agrees to accept the advert on the mobile phone, the download proceeds at a speed of about 50kB/sec. The data transfer is 100% free.

Bluetooth Proximity Mobile Advertising is environmentally friendly as it doesnt involve the use of paper and simply requires the transfer of rich multimedia digital flyers direct to Bluetooth enabled mobile phones. A Bluetooth Marketing System is also a very economical and powerful tool to popularize your product. For a fixed cost you can scale your marketing efforts to meet your needs.

Proximity mobile Advertising provides the easiest means to attract customers and increase foot traffic at the store. If you own and operate or manage other venues like bars, restaurants, entertainment parks, Proximity mobile marketing provides an opportunity to send specials, announcements and one time notices to your customers and increase traffic. Proximity Marketing does not have to be expensive. There are several firms looking after the proximity mobile marketing including setting up the equipment and taking care of all the work.

Bluetooth Marketing is a Dubai based integrated marketing and communication solutions offering Bluetooth proximity mobile advertising. They deliver the entire spectrum of proximity mobile advertising with the resources of talented industry professionals. They specialize in Outdoor Advertising, Indoor Advertising, Media Buying, Interactive Advertising and Signages & Displays.

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ProximityMedia Bluetooth Advertising and Bluetooth Marketing. Send ads or content to mobile phones with the Bluetooth Mediaserver location-based advertising. Visit the website for more info on Bluecasting proximitymedia.com
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Home Page > Marketing > Social Marketing > Mobile Marketing With Text Messaging

Mobile Marketing With Text Messaging

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Posted: May 20, 2009 |Comments: 0
| Views: 463 |

The prospect of launching your first mobile marketing campaign can be downright scary. Mobile is a new platform, with new conventions, new language, and new metrics. Perhaps youve read a white paper in the past. It was probably dozens of pages long and filled with incomprehensible jargon. It discussed mobile marketing campaigns that promised paradigm shifting results. The only problem with the paper was that the campaigns it spoke of were dauntingly complex, and they seemed to rely on technology that has yet to truly arrive. Moreover, they were expensive, and they necessitated that you put your business in the hands of an expensive marketing firm.

We understand where you are coming from. And that is why we put together this Ez Guide To Mobile Marketing With Text Messaging. What makes this paper different?

Simplicity: Mobile Marketing encompasses a number of exciting different methods, from mobile video to location-based advertising. The problem with these methods is twofold: they are unproven and require consumers to possess sophisticated devices, and they are incredibly complicated for businesses to implement. Thats why we like to focus on SMS. Text messaging bypasses these hurdles. Nearly every mobile phone supports text messaging, and with 600 billion text messages sent per year in the United States, a majority of consumers are familiar with the technology. Do-It-Yourself: Mobile Marketing does not need to be difficult. This guide will show how you can quickly get started with a Do-It-Yourself (DIY) solution that wont sacrifice any of the power and effectiveness of an expensive, agency-run campaign. Cost: In economic times good or bad, you always want to keep a careful eye on the return on investment (ROI) of your marketing campaigns. DIY mobile marketing with text messaging fulfills this goal in two ways. First, text messaging is inexpensive. Rates per message are as low as a few pennies each. And second, you can use a powerful DIY mobile marketing software package to carefully monitor costs and response rates in real time.

Ready to learn how easy it is to launch your first mobile marketing campaign?

About Ez Texting:

Since 2006, Ez Texting has led the mobile marketing industry in providing a simple, affordable text messaging platform for small to medium-sized businesses. We proudly offer the only US-based turnkey online solution that allows clients from all industries education, hospitality, religion, politics, non-profits, technology and more to develop and execute a text messaging campaign within minutes.

Own a fast-food franchise and need to send instant coupons to hungry customers? Organizing a weekly soccer league for your kids and want a quick way to communicate with fellow parents? Looking for a way to capture incoming leads for your sales team? Look no further.

Using our powerful platform, clients can setup SMS alerts, voting, contests, polls and much more. Get instant feedback from your members right to your Ez Texting inbox with our true 2-way messaging capabilities. And with the easy-to-remember shared short code 313131, setting up keywords is a breeze. We also offer advanced API and dedicated short code options.

Ez Texting currently supports messaging to the US and Canada for a rapidly growing client base of over 40,000 users.

A Note From Shane Neman, CEO of Ez Texting, Inc.

A few years ago, the term mobile marketing was a concept far too esoteric and technical for businesses to grasp, let alone attempt to implement in-house. Ez Texting offers a web-based mobile text messaging platform for businesses. Heres how it works: You connect to Ez Texting online, tap out a message and then it is sent out to your intended audience (customers, organization members, employees, etc). For marketers, customers on the receiving end can choose to either ignore the note or respond to the promotion.

When a local sales team from Jostens, the yearbook and class ring company, recently used Ez Texting to remind students in the Puyallup, Wash., area about payment due dates, the number of people who paid for the companys graduation products ahead of schedule rose by as much as 40%. Because of that success rate this Jostens team scrapped its direct mail campaign, saving it roughly ,000 in postage.

We love helping people reach that “Aha!” moment. So many clients come to us with ideas they can only conceptualize. It’s rewarding to present them with techniques that can help their ideas evolve into real results.

We also love educating customers about what exactly mobile marketing is, how they can use it and showing them what kind of results they can expect. That’s a big feat for a small team of people, but we have managed to help over 40,000 customers and continue to do so every day.

- Shane Neman
CEO, Ez Texting, Inc.

What Is Mobile Marketing & Why Is It Different?

Mobile Marketing is, simply put, the practice of extending your marketing efforts to mobile devices. Today mobile devices primarily means mobile phones, including smart phones such as the Blackberry and the Apple iPhone. In the future we will likely see full-fledged mobile computers, with persistent connections to the Internet. Such devices will offer a rich media marketing platform. However, those services are not yet here on a meaningful scale. For example, less than a quarter of Americans have ever browsed the mobile web And this represents the fundamental conundrum facing your firm when you consider whether to launch your first mobile marketing campaign. Youve heard that mobile marketing is the future of advertising, but just not yet.

Only thats not the case.

Contrary to what you may have heard, Mobile Marketing is here, and savvy firms, from Fortune 500 companies to small businesses, are already running successful mobile campaigns. SMS Text Messaging is the key to this puzzle.
Nearly every phone in the United States supports text messaging. Over half of all

Americans have sent or received a text message. The average mobile phone subscriber sends nearly 200 text messages every month. When you look closer, at the prized 18 29 demographic, the adoption rate is even higher, edging toward saturation at 85%. Among those 30 49 years old , the adoption rate is at 65% and climbing

So Americans are clearly texting. But what do they think about being marketed to via text message? In a recent Direct Marketing Association survey, 70% of the sample revealed that they had responded to a marketing text message. To put this in perspective, the DMA adds that only 30% of those surveyed responded to a marketing email.

Why are consumers so eager to respond to marketing text messages? The answer reveals the value text messaging offers to both you and your customers:

Its Interactive 21st century marketing is about having a conversation with your customers, rather than shouting at them. A world saturated with intrusive advertising like spam, pop-ups, and commercials has overwhelmed consumers. Increasingly, they tune out messages broadcast to a wide audience, whether by using digital video recorders to skip past commercials, or simply by ignoring the banner ads on their favorite website. Its Personal – Your customers expect you to speak to them, and text messaging allows you to reach them individually, whenever, wherever, in the palm of their hands. This reach is of value to you the marketer. It also is of value to your customers. With a few taps of their thumbs they can respond to whatever message that you have sent them. With text messaging you can build relationships with your customers. Its Immediate Text Messaging, like Twitter, and Instant Messaging, is blazingly fast. With text messaging you can communicate with your customers as speedily as they are now accustomed to living. You can also move quickly. Say you are a winter wear shop and you see that today a snowstorm is on its way. In less than five minutes you can send a text message to your customers containing a special offer on hats and gloves. Its Trackable When you send out text messages to your customers you can see, in real time, who has responded to your message. Its New - Although thousands of companies large and small are already marketing to their customers via text message, the medium is still in its infancy. If you act now, you are letting your customers know that you are a forward-thinking firm. Your marketing efforts will break through the traditional clutter. What Is The Value Proposition?

Mobile Marketing comes in many different flavors. For the vast majority of businesses, we think that text messaging is the best way to reach your consumers. In order to give you a quick overview of your options, below we walk you through the forms of mobile marketing other than text messaging that are available, explaining their pros and cons.

Advertising on the Mobile Web Many prominent websites now offer custom tailored sites for mobile phones, via WAP, and specially designed iPhone or Blackberry sites. The problem is, less than a quarter of Americans use the mobile web. This seriously restricts the reach of your mobile advertising campaign. Furthermore, when you design a banner ad for the mobile web you need to make sure that it will display correctly on thousands of different devices, made by over a dozen different manufacturers.

If your firm does decide to build its own WAP site, you can easily integrate it into your text messaging campaigns. Bluetooth/Infrared In recent years a number of brands have rolled out Bluetooth and infrared marketing campaigns. In a typical scenario, a street advertisement will offer consumers the opportunity to receive marketing content wirelessly at the hotspot. We have seen such initiatives from Discovery Channel and Pepsi using New York City bus stop shelters. These campaigns, while technologically innovative, are rare. Location Based Advertising Many mobile phones are equipped with Global Position System receivers. In a typical scenario, a store may send a special offer to a consumer when they are in the neighborhood. This technology is growing in popularity overseas, but it is very much in its infancy in the US. Multimedia Message Service (MMS) Most mobile phones support multimedia messages, which can contain text, sound, images, and even video. The iPhone, notably does not support MMS. The downside to MMS marketing is that receiving such messages can be costly to consumers. Furthermore, different networks and different devices conform to differing standards, hindering simple, ubiquitous campaigns. Successful MMS campaigns are typically run on-deck, which means that they confined to a single carrier. Although running an on-deck campaign allows you to leverage the power of MMS by conforming to a particular carriers technology, you are limited to that carriers customers Mobile Search Marketers familiar with Cost Per Click (CPC) search advertising programs such as Google AdWords, may be aware that these programs are now available on the mobile web. Extending your CPC search campaign to the mobile web presents numerous challenges. First, mobile search suffers the same reach drawbacks as mobile advertising. Furthermore, the major cellular carriers hope to keep searches in house, rather than ceding their users to a mobile search engine; and when consumers search on their mobile device their intentions are very different than when they are sitting at their desktop. Mobile Gaming Consumers have begun to embrace gaming on their mobile phones. Some firms have begun to advertise within freely available games. Mobile gaming is certainly popular, but it does not offer scale. Furthermore, your firm may have difficulty finding suitable placements.

As you can see, all of these marketing formats have serious drawbacks. We would not be surprised to see them become more viable in the future. For now though, none of them offer the reach, the simplicity, and the low cost of text messaging.

Now lets take a look at mobile marketing with text messaging: You Can Do-It-Yourself Small and medium businesses that do not have the inclination or the resources to work with a marketing agency can launch a text messaging campaign in-house using a simple web-based software/service like Ez Texting. All you need is a web browser and a credit card to get started. Text Messaging Is Inexpensive The cost of text messaging is important to you and your customers alike. Sending out a mass text messaging campaign is inexpensive (prices as low as a nickle per message). Receiving text messages comes at a very low price as well: most mobile phone plans include at least a few hundred messages per month, and additional messages cost only pennies to receive. Heavy texters most of whom are concentrated in the 18-35 age group are likely to have unlimited message plans. High Penetration Rate Half of all Americans are already texting, and even those who dont text are almost certain to own a phone that supports text messaging. Over 250 million Americans own a mobile phone, and nearly all of them are ready to receive your message. No other type of mobile marketing can match text messagings reach. Begin The Conversation With Text Messaging Other types of mobile marketing will grow in importance in the future. If you start text messaging with your customers now, youll have the relationship (and data) in place to reach them in new ways in the future. How To Start Your Text Message Marketing Campaign In 9 Steps

As this is the Ez Guide to Mobile Marketing with Text Messaging we hate to complicate things, but we do need to help you understand an important difference between the two common types of text message marketing campaigns. Dont worry the difference is simple, but as you will see, the steps that you will take to get started will vary based on the type of campaign that you are planning.

There are two types of text messaging campaigns: pull and push. In a push campaign, your firm starts off with a database of opted in phone numbers. A pull campaign is designed to build a database of phone numbers for future use.

Pick A Firm Can they handle volume; do they support all carriers; do they offer easy-to-use software; do they offer advanced features you may want to use down the road? Target The Customers/Members You Would Like To Reach The power of marketing with text messages is that it allows you to reach the customers you want to reach. Figure out who they are before you design your campaign. (If you are conducting a push campaign, you already have these customers phone numbers. If you are launching a pull campaign, you will design the campaign to best reach your target customers) Setup A Means To Collect Numbers There are three ways to collect phone numbers. You can direct your customers to opt-in by sending a message with your keyword to a short code; you can collect customer phone numbers using a web widget; or, if you are conducting a push campaign, you can easily import previously collected phone numbers into your campaign database. Choose A Keyword A Keyword is a short word (which may include numbers) that customers send a text message to, in order to join your list. An example would be: ‘Text KEYWORD to SHORTCODE to join our text messaging list.’ When you select a mobile marketing firm to work with, such as Ez Texting, they will allow you to use their shared Short Code. In Ez Textings case this code is 313131 Feel free to give this a try! Text EZ to the number 313131 and see what happens. Choose A Good Call To Action (CTA) You want to offer your customers value in return for joining your database. A typical CTA might go: Text KEYWORD to SHORTCODE to join our text messaging list and receive 10 percent off your next purchase at the boutique. Design Your Promotional Efforts Your mobile marketing campaign can stand alone, or it can compliment your existing marketing campaigns. Keep It Simple! When you send out a mass message, keep it simple. You have 160 characters. Use them wisely. And always send a test message to yourself! Always Allow Your Customers To Opt-Out When you first text your customers you need to let them know how to Opt-Out from receiving future text messages. This is usually accomplished by replying STOP to one of your messages. Track Your Results When you run a campaign you are going to collect a lot of data response rates, time of day, and other data points. Use that data to design your next campaign and youll achieve even greater ROI! The Value Of Do-It-Yourself (DIY) Mobile Marketing

As weve already shown you, Mobile Marketing with text messaging is easy. There are other advantages, beyond ease of use, to DIY text messaging:

Ease Of Use A Mobile Marketing package like Ez Texting is simple to use. It is web-based, which means that there is no software to install. You can check on your campaigns and launch new ones from any computer with an Internet connection or even directly from your own cell phone. Cost Effective Our current economic climate is extremely challenging. There is a good chance that your customers are spending less. Meanwhile, your competitors are cutting prices, hoping to make whatever money they can. When you start looking for places to cut corners, your marketing budget often winds up in the crosshairs. A DIY mobile marketing campaign allows you to keep talking to your customers without the upfront costs of traditional ad buys. You cant afford to stop advertising, and text messaging allows you to eschew expensive, untargeted campaigns in favor of inexpensive, targeted campaigns. Many Ez Texting clients tell us they were able to cut back on other, more costly advertising methods once they built an effective database of opt-in customers. Control Everyone needs a helping hand every now and then, and a premier mobile marketing firm like Ez Texting is always there to help you get started and answer your questions. What you dont need is an expensive agency to do things you can do yourself, on their terms, instead of your own. Ez Textings software allows you to conceive and send messages on your own. Even more importantly, you control every dollar that you spend. Data When you run your own mobile marketing campaign you control your data. Names, phone numbers, response rates whatever data you collect, it is all yours. Do not rely on an agency to provide you with your data upon request. Campaigns That Are Uniquely Yours Instead of allowing an agency to repurpose a cookie-cutter campaign, with a DIY solution you (or your marketing team) design campaigns that fit what your company does and what it represents. Text Message Marketing That Goes Beyond Mere Messages

SMS Text messaging is the most popular and effective form of mobile marketing because it does exactly what it is supposed to do. You can achieve great ROI doing nothing more than occasionally texting your customers with notices, reminders and offers. But, as you will see, there is so much more that you can do. Importantly, for you and for your customers, all of these compelling methods keep things simple.

Mobile Couponing – Invite customers to text in your keyword to receive instant coupons that they can display in your store for a discount. In numerous surveys, consumers report that they are especially open to messages that offer value. Contests Commonly referred to as Text-2-Win, a mobile contest offers consumers the opportunity to text in to win a prize. Ez Textings software includes built-in contest functionality, allowing you to randomly select winners or to offer prizes to the first x number of entries. Every person that texts into the contest will be added to your database of phone numbers Voting & Trivia – Interacting with consumers often produces the most successful marketing campaigns. Not only do Voting & Trivia allow customers to put in their two cents on a topic, but you collect valuable demographic data about your target consumers likes, dislikes and personality trends.

Tips & Tricks To Turbo Charge Your Mobile Marketing Campaign

Do-It-Yourself mobile marketing with Ez Textings software is simple. That does not mean that our software isnt extremely powerful. After spending a few minutes sending out experimental messages, youll be ready to try out some of our advanced features:

Message Forwarding The messages that your customers send you can be forwarded to your email address or directly to your own mobile phone. Radio stations use this feature to relay song requests to DJs. Churches set up forwarding to a cell phone for anonymous prayer requests during church services. Send Messages From Your Phone When you just cannot get to a computer with an Internet connection you still can send out messages to your database of customers. This is perfect for one-the-go clients and marketers. Busy working the floor at a convention or a trade show? Send out timely messages to your clients from your mobile phone. Message Scheduling If you know that you want to send out a message at some time in the future, just enter it into the system, schedule it, and then when the time comes the message will be sent out automatically. Web Widget - A fully customizable signup widget allows patrons to join your text messaging database from any website, email blast, MySpace or Facebook page. This security-enabled widget only subscribes unique, active cell phone numbers. Simply copy and paste the widget and you are done! Random Sends Running a special offer? Only want to hit some of your customers? With a random send the Ez Texting software will send out messages to x number of random phone numbers in your database. Application Programming Interface (API) Generally API is for advanced users only. If you dont know what an API is, it is probably best to skip to the next page. Through your Ez Texting account, you can use our API to integrate the sending and receiving of text messages with your own website or application. This is helpful for firms with existing platforms, such as doctors offices that wish to add an SMS notification system to their CRM tool.

Look Whos Texting

As we said in the introduction to this guide, mobile marketing with text messaging is already here. Businesses large and small are running campaigns this very moment. Last year, SuperStop USA, a gas station in St. Paul, MN, launched one of our favorite Ez Texting powered mobile marketing campaigns:

SuperStop USA When gas prices are scheduled to go up, SuperStop USA owner Tony Donatell knows in advance. He believed that his customers would make it a point to fill up their tanks at his station if they were alerted in advance of the price increase. What Mr. Donatell needed was a way to quickly reach his customers with this information.

SuperStop USA found a solution with an Ez Texting powered program called Gas Alerts. To attract subscribers, the station deployed Point of Purchase (POP) displays featuring their CTA, ranging from in-store signs at the registers to promotional posters outside at the pumps instructing customers to text GAS to 25827.

Super Stop amassed over 70 subscribers in less than two weeks. They reported a response rate greater than 20% for each text message blast. The program is still going strong a year later.

The following three campaigns were some of 2008s most prominent and successful mobile marketing efforts:

American Idol A few years ago, the producers of American Idol and AT&T teamed up to allow Idol viewers to vote on their favorite contestants via SMS. In 2008, fans voted in record numbers, sending in 78 million text messages. In 2008, AT&T expanded their Idol efforts to include voting reminders, trivia, a TXT-n-Win sweepstakes promising the winner ,000 cash and a trip for two to the Idol series finale in Los Angeles, and contestant ringtones and video clips featuring outrageous audition moments.

President Barack Obamas 2008 Election Campaign Political historians will be studying Barack Obamas historic campaign for decades to come. There is one thing that everyone already agrees upon Obamas New Media team leveraged the web, social networks, and text messaging in unprecedented ways to communicate with supporters, recruit donors, and enhance get-out-the-vote (GOTV) efforts. Famously, the Obama campaign announced their Vice Presidential selection of Joe Biden to opted in subscribers via text message. The message went out to 2.9 million mobile phones. The phone numbers went into the campaign database.

Finally, when Election Day came, supporters received text messages reminding them to vote. This was much more than a nifty way to end a campaign that exploited text messaging so successfully research has found that SMS is more effective than all GOTV methods other than old fashioned door-to-door canvassing. Canvassing may be more effective at turning out votes, than text messaging, but it costs nearly 20x as much per recruited vote.

The American Red Cross The American Red Cross raised 0,000 dollars in 2008 with its Text 2HELP program. The program is activated during major disasters. According to The Wireless Foundation, subscribers of participating wireless carriers can send a text message to “2HELP” (24357) containing the word “GIVE.” A tax-deductible donation will be made to the American Red Cross for disaster relief efforts. Donations will appear on customers’ monthly bills or be debited from a prepaid account balance.

In 2008, the Text 2HELP campaign was advertised across various communications channels, and received its biggest boost when both Presidential candidates called their constituents to action. During the Republican National Convention, Mike Duncan, the chairman of the RNC, asked convention attendants to take out their mobile phones and text in a donation. The Obama campaign leveraged their own text messaging campaign to aid the Red Cross, sending their entire database of subscribers a message asking them to text GIVE to 24537 (2HELP).

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Since 2006, Ez Texting has led the mobile marketing industry in providing a simple, affordable text messaging platform for small to medium-sized businesses. We proudly offer the only US-based turnkey online solution that allows clients from all industries education, hospitality, religion, politics, non-profits, technology and more to develop and execute a text messaging campaign within minutes.

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That is almost good for marketers. How about consumers those sometimes feel inconvenient with those useless promotional texts? How to manage Mobile marketing indeed?
How long does at&t store text messages ?
Does sprint charge for incoming text messages ?

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Home Page > Technology > Proximity Marketing: A Revolutionary Way to Marketing

Proximity Marketing: A Revolutionary Way to Marketing

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Posted: Jun 05, 2009 |Comments: 0
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Ever since its inception, Proximity Marketing has caught the imagination of advertisers.
It has very soon become one of the preferred ways of advertising. A lot of this can be attributed to the unparalleled advantages that Proximity solutions have to offer. This article aims at discussing some advantages of Proximity Marketing that simply cannot be ignored.

Enormous Potential With around 4.1 billion mobile phones subscriptions in the world, Proximity Marketing has more potential than any other mode of marketing (there are about 1.8 billion Television sets in the world and about 1.4 billion people read a newspaper daily).

This potential is only set to increase in the future – Mobile phones are being purchased at the rate of about 1000 every minute. It took around 20 years to reach the billionth subscriber, around 40 months for the second and only 24 months for the third.

Targeted Reach Proximity Marketing is more targeted than TV and newspaper advertising in a sense that it allows for sending information to people who are most likely to bring you business. More targeted reach transforms into better profitability.

Simple to market As compared to other modes of advertising, Proximity Marketing is much easier. It is hassle free and requires minimal time and efforts.

Allows for editing messages almost instantly One of the Hallmarks of Proximity Marketing is that not only are the messages easy to create, they are also easy to edit. Easy editing further simplifies the process as one can use an old message, tweak it a little and a new message is ready.

No Recurring costs Proximity Marketing is almost free, there are no recurring costs. As the number of cellular connections increase; your marketing efficiency increases.

On a whole, Proximity Marketing has got everything that a marketer can dream of: Vast potential (present and future), targeted reach, no-recurring costs, and simple to start off and even simpler to continue.

No wonder that it has emerged as a revolutionary advertising method in the new millennium.

To learn more about Proximity Marketing, Proximity Solutions, and Proximity Marketing Software visit www.Proximity-Ads.com.

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Garrett Amans is associated with Cell Phone Advertising from last few years. He holds a master’s degree in business administration. To know more about Cell Phone Advertising, BT Marketing, Proximity Marketing,Mobile Marketing Advertising visit www.proximity-ads.com

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I am working as customer relation and training and development specalist. i need to creat some new ways for marketing and i don’t have any new ideas. can u help me to find some ideas to show my manage
What are the different ways to segment a consumer market?
Why is outsourcing such an attractive way for firms to tap into foreign markets? what are the risks of foreign outsourcing?

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Home Page > Marketing > International Marketing > The future of Bluetooth Advertising (proximity marketing) in 2011

The future of Bluetooth Advertising (proximity marketing) in 2011

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Posted: Jan 03, 2011 |Comments: 0
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After the release of smartphone statistics reports of 2010 that showed that the smartphones that support Bluetooth Marketing was the most common smartphones in the world:

SMARTPHONE MAKERS

1 Nokia, Finland 24.0 million for 39%

2 RIM, Canada 11.2 million for 18%

3 Apple, USA 8.4 million for 14%

4 HTC, Taiwan 4.5 million for 7%

5 Samsung, South Korea 3.0 million for 5%

6 Motorola, USA 2.7 million for 4%

Rest of smartphone makers 7.9 million

TOTAL smartphones in 2010 Q2 61.7 million _ data is provided by “Tomi Ahonen Consulting”

SMARTPHONE OPERATING SYSTEMS

1 Symbian (Nokia) 27.0 million for 44%

2 – Android (Google) 11.4 million for 18%

3 – Blackberry (RIM) 11.2 million for 18%

4 iOS/iPhone (Apple) 8.4 million for 14%

5 Windows Mobile (Microsoft) 1.6 million for 3%

Rest of Operating systems 2.1 million

TOTAL smartphone OS devices in Q2 61.7 million _ data is provided by “Tomi Ahonen Consulting”

Almost all Symbian phones (near 44% of the global markets) supports/accepts receiving files sent by Proximity Advertising devices.

Nielson Company releases stats on smartphone usage in October 2010 showing that only 3.5% of smartphone users use Symbian Devices, this means that US markets is no more a good market for Bluetooth Advertising.

StatCounter Global Stats claims that near 75% of Africa’s smartphone users use Symbian OS smartphones, and near 57% of Asia’s smartphone users use Symbian OS smartphones and near 52% of South America’s smartphone users uses Symbian OS smartphones.

These smartphones that supports Bluetooth Marketing technology are mainly concentrated in Africa, South America and Asia.

Based on these data iBlue -the leading core Bluetooth advertising software provider for mini PCs and thin clients- iBlue board of directories announced its main target markets for 2011 will be advertising agencies companies in Latin America, Africa and Asia. Advertising agencies and mobile marketing companies will be targeted with iBlue’s latest Bluetooth Advertising core software, that converts mini PC and thin clients to a fully functioning Proximity Advertising system.

Dr.Khaled Awad the CEO of iBlue stated that “iBlue market share increased in Mexico, Middle East, Latin America and Africa due to the usage of compatible smartphones in these countries and our cost efficient custom Bluetooth Advertising Solutions that we offer for companies that would like to start their Bluetooth advertising Business.” Dr.Awad is expecting a very bright future for Bluetooth Advertising in 2011.

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iBlue www.goiblue.com is an Egyptian based company and a sub of BirdICT, iBlue is the world leader provider of Mobile Advertising Solutions, especially for whole sellers and OEM [ White Labels ] . We provide wide variations of Mobile Advertising Solutions (Bluetooth Advertising Solutions, Online Mobile Content Development Solution and interactive SMS Solutions).

iBlue Bluetooth Advertising offers complete Proximity Marketing solution, used for Mobile Marketing via Bluetooth or what is commonly known as Bluetooth Marketing, we develop the core software of Bluetooth Marketing devices, iBlue solutions is used to advertise via Bluetooth and to launch Bluetooth campaigns using iBlue Bluetooth Advertising firmware. Find more information on goiblue.com.

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Would marketing involve advertising?
The internet is primarily thought of as a means of advertising and selling products. what are the opportunities for use of the internet in other marketing functions?

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Best answer:

Answer by mary
Actually, the only companies that use mobile marketing are the mobile networks. This is the case in my country. However, personally, and speaking as a consumer, I don’t find mobile marketing very useful. Yes, it could be smart to reach audience directly through their phones, but it could also be very frustrating to receive messages that you don’t basically need.

Moble marketing reaches out to a very vast number of people. And the only thing you have to focus on with your business is your target audience. Being very specific with your audience is much better than trying to barge in to people’s phones. Mobile marketing is just like email marketing. Spamming emails is not very good strategy. Thus, the trend now in web marketing is to ask people’s permission first before sending them e-letters.

Mary

http://gbwatch.com/

Add your own answer in the comments!

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Home Page > Marketing > Centurion Leeds intelligent marketing and brand enhancement

Centurion Leeds intelligent marketing and brand enhancement

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Posted: Sep 28, 2010 |Comments: 0
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Bid adieu to all the brain storming marketing sessions and late night meetings to work out strategies to enhance your brand visibility and market share. Now you can devote your quality time in building up your business empire by delegating the marketing issue to the experts of Centurion. Set up as a small marketing company in Manchester, centurion has come a full circle when it became a trusted name in direct marketing. Catering to an array of clients including Telecommunication / Internet, Gas and Energy, Financial Services, Charities, Sports and Entertainment, Centurion Marketing Ltd caters to the customised marketing needs of the customers with ease. No two customers are alike nor are their marketing needs. in case you were wondering all these days, why your efforts to emulate your competitors marketing strategies, failed to take off. One of the fastest growing direct marketing companies win the UK, Centurion Marketing Ltd will help you to improve their brand visibility and to improve sales both in national and international markets.

Centurion is contracted to many clients including FTSE 100 and the premier High Street brands. Direct marketing is a cost effective option that enables you to cut off many marketing overheads without slackening the pace of your marketing activities. Bang on target and focused, direct marketing is fast and also offers the convenience of tracking the conversion rates on the spot, which in turn will allow you to fine tune your marketing strategies accordingly. Direct marketing has become a popular mode of marketing thanks to its greater accountability and efficacy. Once you’ve run a direct marketing campaign you can precisely measure the conversion rates and can plan , forecast and budget for the future and know the conversion rates involved, you can work on refining and improving your success rates. Plus it also makes it easier to plan, forecast and budget for future direct marketing campaigns. The tailor made marketing packages of Centurion Marketing Leeds will help you to add an impetus to your marketing drive without getting embroiled in the marketing issues. Experience the benefits of smart and sensible marketing tactics of Centurion.

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I wish to do a Life Project which will be helpful for my career as well as for the Company in the area of Branding-Brand Communication- Marketing. I need your suggestions
Suggest five different ways in which India could enhance its image as a dependable exporter in international market
How can i promote my lipstick brand in market in a different way?

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www.ad-pods specialise in bluetooth marketing devices called adpods. ad-pods are proximity marketing devices that allow you to send free adverts to mobile phones with bluetooth. true bluetooth advertising with an adpod
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Best answer:

Answer by Jayne says READ MORE BOOKS
Do you mean a course that is about online marketing, or a marketing course that one takes via the Internet? I can’t tell you if it will help you get a good job unless I see the course for myself.

Event planning — does the course teach event planning?

You can gain experience with event planning while job shadowing someone who does it: a wedding planner, a concert promoter, a nonprofit staff member putting on a fund raising event or a walkathon, etc.

Is marketing fun? Um… it’s intense. To be successful, you have to be very well spoken, have wonderful writing skills, be comfortable talking in front of a group or on television, love talking to people, have no problem initiating conversations with strangers, and know how different people are reached via different means — your grandmother doesn’t get her information the same way you do, for instance, and you have to know the unique ways of reaching different age groups, people at different income levels, people who have specific interests, etc.

You have to understand how to pitch stories to the press, how to stand at a booth and call out to people passing by in a way that makes them want to stop and look at whatever you are selling, how to tell someone in 30 seconds why something you are selling is worth buying, how to design a brochure that someone would want to read, how different people use different online tools, and on and on.

And you have to be ready for dozens, hundreds, even thousands of people to comment on your work, positive or negative. EVERYONE sees what you do when you are a marketing person. It’s not for the thin-skinned.

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Home Page > Marketing > SMS Marketing Tool

SMS Marketing Tool

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Posted: Aug 04, 2009 |Comments: 0
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Everyday, several billions of SMS are sent across the world and most of them are sent by the youths, carry personal messages sent for staying in contact with their friends. The recognition of SMS has increasingly spread in business sectors in the recent years. SMS is regarded as an economical and effective marketing tool by larger companies to deliver the company’s message to its audience.

SMS marketing is used in the major areas such as entertainment, drink firms, banks, and leisure venues. The MMS is another marketing tool with additional feature of picture messaging. The MMS is becoming an essential marketing tool by these organizations. For sending SMS and MMS from your desktop through a web-based, the special software and tools are required. Large number of SMS can be sent at one time through SMS gateway.

According to your convenience, SMS can be sent. Like emails and other means of communications, it won’t immediately disappear. Your text message reaches the target market within seconds and immediate response for your announcement, offer or message. It also facilitates in developing novel affairs and regular text messages will keep you in contact with existing customers and so brand fidelity is maintained.

But, you have to keep in mind that the in your text message you have only 160 characters. So you have to be clear and concise while you create a text message. The regulatory procedures are to be followed when you use SMS as your business-marketing tool which is similar to email marketing. In SMS marketing first you have to collect cell phone numbers of users. Under the Data Protection Legislation, you should get the agreements of each recipient and failure for every occurrence of this can lead you to pay fine. The telephone numbers list that has been collected from target market can be loaded easily into the software after getting agreement from the target market. This software makes you free from retyping of the similar SMS several times to different mobile numbers and also it will generate the text messages to the target audience.

SMS text messages, as a marketing tool are used in many other ways also. The consumers accept your message you are promoting when you use key words similar to keywords used by the consumer. The five digit text number short cut codes facilitate in getting the responses and managing them automatically. Using email, the received responses are delivered to your desk. The SMS marketing is the most eye-catching advertising medium for major companies, as the numbers of mobile users are getting amplified everyday. The mobile users can get registered with advertising companies and in turn the advertisers will contact them, to get the benefit of SMS marketing. The advertisers send SMS based on the users’ interest, locality, occupation, sex, and age and considering other numerous factors. The SMS text campaign is run after the advertisers acquire SMS credit. The advertisers will provide regular SMS to users who have paid. The marketing company for the line of action concerned uses a part of the commission. The advertiser and the user are benefited by SMS marketing. The companies consider SMS marketing as a great tool to generate, fabricate and retain relationships with customers.

BulkSMS-Service.com is one of the leading Bulk SMS service providers in India. Todays requirement demands to communicate clearer, faster and cheaper. Our bulk sms service meets the requirement in full. Visit www.bulksms-service.com for exciting bulk sms packages.

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PrakashKumar -
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Prakash is one of the leading writers of India, who writes on website content, news articles, technical articles on various topics. He has written many technical articles and news articles on bulk sms solutions, sms short code service, etc. for www.BulkSMS-Service.com

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Home Page > Marketing > Bulk Sms Marketing Helping You Send Bulk Promotional Sms

Bulk Sms Marketing Helping You Send Bulk Promotional Sms

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Posted: Feb 26, 2010 |Comments: 0
| Views: 315 |

With developments in technology, changes have occurred in all aspects of human life. People are in a hurry to make their lives secured and sheltered. We can see competition in all ways of life. It is better to say nothing about competition while dealing with corporate mattes! Yes, competition has affected corporate world intensely. Each business person wish to make their products and services more improved and appealed from competitors. They go for new and novel promotional tools to broadcast their brand name and corporate identity. Chief marketing tools preferred by most of corporate persons are television and newspaper advertising, print Medias, bill boards and many more. But does any business person can assure that customers are noticing their ads and buying their products?

No, not at all!!

Customers are just viewing your advertisements and neglecting as usual nuisance to their privacy. Then how can you make a vibrant place for your brand name? From this thought there arrived the waves of contemporary SMS marketing. It is a new and revolutionary trend in marketing scenario. Most of business people now take advantage of this novel marketing tactic to enhance their brand name in the areas where you prefer.

Why SMS marketing became so popular?

Surveys account that around 90% of total popular owns mobile phones and keep it all the day with them. Even if persons forget to take their wallet, they never forget to take mobile phone while going outside. Mobile phones keeps people connected with their buddies and family. Even though you are in a traffic jam, attending a ceremony, doing any jobs, mobile phones let you speak to your desired person with out any stuck or cling. This beautiful handset involves several advanced features such as Bluetooth, internet, infrared and SMS. When other features make your phone more sophisticated, SMS make you alert on several matters. If you are in such a situation not to attend the call, your buddy or family member can inform you matters via a text message.

This is the same technology that business people make use. They inform potential customers about the latest arrivals and newest features of products and services via SMS. Unlike direct calls, SMS works conveniently and comfortably. If your sales person makes a call to an intended customer to inform him about the new offers, there is no necessary that he should be in a situation to attend your call. Your call may disturb or interrupt him in his doings. Here SMS plays a vital role in promoting your brand name. Sending a text message to your recipients’ mobile phone never breaks their privacy or considers as a nuisance activity. It lets recipients read messages as per their convenience. With this tactic, customers don’t get forced to attend your promotional call and answer to the questions.

How Internet supports sending bulk SMS?

Internet is an advanced invention which makes things easy and simple. Message sending via internet is as handy as via the mobile phone. There are several internet service providers facilitating online SMS sending. Service providers are accessible with SMS via online and users only need to pay for the SMS you sent. Sending bulk SMS via online make your business more professional and reputed. Unlike mobile SMS, you don’t need to type the message and click the forward button continuously in normal mobile phones. Only advanced handset features group forwarding of text messages. Internet facilitates you to send bulk SMS to any volume of mobile numbers at a shortest period of time. If you are not interested to spend you money investing in brand promotion, there are internet service providers offering bulk SMS services at free of cost.

What makes SMS online differ from normal SMS?

It largely increase the effectiveness and office time of your employees
Makes your corporate identity in a innovative manner
Enhances the effectiveness of marketing campaigns
Elevates the retention rate of customers
Saves significant volume of money in mobile phone and e-paper
It makes managing the content easier than mobile phones
You can know the exact status of delivered message
Online SMS facilitate you a perfect platform for your marketing campaigns

Other sources to send bulk SMS

Any one can send bulk SMS to any number in association with telecom operators and mobile companies. Only that matter is you have to be relevant in message content. Your SMS should not be annoying or creating nuisance to customers personally. Generally SMS marketing capitalize the SMS short codes and long code. SMS short codes are the special telephone numbers used to address SMS and MMS message from phone to phone. It is different from 10 digit long code and also differs in cost rates. When compared long code SMS, short code SMS are bit pricey but highly result yielding. Developments in technology have made sending SMS as a matter of plucking a flower. You can now send bulk SMS via internet.

Does SMS marketing bring expected results?

SMS marketing mostly brings good and better results for the messages. It is believed that people easily forgets the thing they see but keep in memory what they read. SMS marketing take advantage of this belief as while reading continuous messages of one product will force the human brain to keep it in the memory. Also, SMSs reach to the intended customer even if he is out of coverage area or the phone is switched off. Emails and other promotional tactics take time of people to read it by sitting in a convenient place. But people can read mobile SMS while travelling, dining, drinking or engaging in office matters.

So, what have you decided? Stick on to traditional marketing mode or switch to advanced SMS online? Choice is yours! If you wish to make more revenue and brand popularity, take advantage of internet bulk SMS services.

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David Adam Webb -
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David Webb is expert in Mobile technologies. Get latest information about mobiles, SMS marketing, mobile technologies and mobile telephony from the website http://www.info2mobi.com. Grab RSS of all his articles.

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I got this new job, they need help with promoting their dental business. they want me to do some marketing for them and case presentations. i’ve never done either one, what can i do to impress them?
I can query my samsung guru 2120 and connect thru orginal sw but i cannot connect thru hyperterminal or a sms sender package, please help me with settings
Is there any facility to earn my promotion through internet without any investment

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Best answer:

Answer by j_f_sebastian82
Pretty simple really. But fraught with permission problems. HEre’s the How To:

Download software for SMS text meassaging – there’s a few packages available.

Load data from your potential clients or existing clients (better) using their cell phone numbers as a unique Id.

Darft a message and blast your list. Simple. Well, no. You’ve already broken several laws if any of the phones are in the possession of minors, as you’ve jsut solicited business from a minor. Also you’ve invaded privacy in many cases. You may have broken some other laws relating to permission and email marketing standards. Very dangerous. If you don’t actually have clearly stated permission to contact each person you blast, then you’re setting yourself up for a lawsuit.

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Home Page > Technology > Communication > What Exactly Bluetooth Marketing is

What Exactly Bluetooth Marketing is

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Posted: Feb 11, 2009 |Comments: 1
| Views: 298 |

What exactly is Bluetooth marketing? It is a short distance communication technology that primarily developed to replace cables connecting portable or fixed devices. It is also known as proximity marketing. Two main characteristics of this technology is its low power and low cost. It is the process of transmitting promotional content through this wireless technology to prospective customers. To spread Bluetooth message or file a Bluetooth product is needed.

Data That Can Be Sent Over Bluetooth
Images
Plain text
Audio-video
Vouchers
Games
Animated wallpapers

Reasons for Using Bluetooth Marketing

It is Flexible You can exchange all sort of content.

Low Cost Each and every Bluetooth message has been sent or received free of cost whether you send 1 or 10,000.

Multiple Uses It can be used to enhance and support the efficiency of existing advertising, such as billboard advertising or high street leafleting, as well as on its own via being placed in stores or main locations.

Appropriate Places to Use
Point of sale (POS) Promotions If Bluetooth device is fitted in a shop, people with Bluetooth enabled technology will automatically receive message from the store. It might be special promotion and is often enough to cheer the recipient to visit the store.
Field Promotions moveable units can be carried by promotional staff, automatically sending Bluetooth messages to anyone within the locality of the staff. This is specifically effective when joint with leafleting.
Billboard Advertising By fitting Bluetooth transmission device with billboard poster you will be able to interact with the people with the locality of your poster.

How much does it cost?
Real potential of Bluetooth marketing lies in its low price. Unlike SMS marketing it charge nothing to send message via Bluetooth. This is also known as Bluetooth mobile marketing. Bluetooth marketing companies earn their money via keeping their Bluetooth marketing devices in center locations like retail stores and selling advertising space on them.

BluetoothMarketing.ae is an innovative Mobile Marketing service offered by Image Matters Advertising. Whether you are looking for Bluetooth Mobile Marketing or POS promotions, use Bluetooth Marketing services to get best possible results.

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Article Tags:
bluetooth marketing, mobile marketing, bluetooth mobile marketing, proximity marketing

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1. Robert Smith 19/06/2009

Isn’t this just blatent advertising?

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