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Home Page > Technology > Communication > What Exactly Bluetooth Marketing is

What Exactly Bluetooth Marketing is

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Posted: Feb 11, 2009 |Comments: 1
| Views: 298 |

What exactly is Bluetooth marketing? It is a short distance communication technology that primarily developed to replace cables connecting portable or fixed devices. It is also known as proximity marketing. Two main characteristics of this technology is its low power and low cost. It is the process of transmitting promotional content through this wireless technology to prospective customers. To spread Bluetooth message or file a Bluetooth product is needed.

Data That Can Be Sent Over Bluetooth
Images
Plain text
Audio-video
Vouchers
Games
Animated wallpapers

Reasons for Using Bluetooth Marketing

It is Flexible You can exchange all sort of content.

Low Cost Each and every Bluetooth message has been sent or received free of cost whether you send 1 or 10,000.

Multiple Uses It can be used to enhance and support the efficiency of existing advertising, such as billboard advertising or high street leafleting, as well as on its own via being placed in stores or main locations.

Appropriate Places to Use
Point of sale (POS) Promotions If Bluetooth device is fitted in a shop, people with Bluetooth enabled technology will automatically receive message from the store. It might be special promotion and is often enough to cheer the recipient to visit the store.
Field Promotions moveable units can be carried by promotional staff, automatically sending Bluetooth messages to anyone within the locality of the staff. This is specifically effective when joint with leafleting.
Billboard Advertising By fitting Bluetooth transmission device with billboard poster you will be able to interact with the people with the locality of your poster.

How much does it cost?
Real potential of Bluetooth marketing lies in its low price. Unlike SMS marketing it charge nothing to send message via Bluetooth. This is also known as Bluetooth mobile marketing. Bluetooth marketing companies earn their money via keeping their Bluetooth marketing devices in center locations like retail stores and selling advertising space on them.

BluetoothMarketing.ae is an innovative Mobile Marketing service offered by Image Matters Advertising. Whether you are looking for Bluetooth Mobile Marketing or POS promotions, use Bluetooth Marketing services to get best possible results.

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Source: http://www.articlesbase.com/communication-articles/what-exactly-bluetooth-marketing-is-765559.html

Article Tags:
bluetooth marketing, mobile marketing, bluetooth mobile marketing, proximity marketing

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1. Robert Smith 19/06/2009

Isn’t this just blatent advertising?

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Bluetooth technology is at present the current choice for campaigning and marketing. In fact, Bluetooth marketing also known as Proximity advertising has become really popular overseas as the hottest way to get in touch with prospective or existent customers. Bluetooth is a major player in this type of technology, it started in 2003 and all sorts of companies have found it to be incredibly useful. By definition proximity marketing is “the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location that wish to receive them and have the necessary equipment to do so.” So if you own a cell phone and it’s in the proximity of a marketing program that is “on air,” you would be able to receive the content or advert.

If you are a little less techy and you still don’t understand the process of what is going on here exactly or what all this means for the companies using this technique, let me explain it a little better. Firstly, all of this makes a little more sense if you simplify the word proximity which means; The state, quality, sense, or fact of being near or next; closeness. But lets’ try a little example out so you can really understand the nitty gritty details! Say for instance that your walking through a shopping mall, and you just happened to pass a proximity broadcast station that was on air. If your phone is on, then the broadcast station will in turn “find” your phone. This will grant all the advertisements in the area to reach your cell phone. First and foremost, the broadcast will ask you if you would want to receive this information from the provider. So they are literally asking for your permission, if its okay or if you would rather not receive the message to your phone. If you will, think of it as something like a moving billboard advertisement, except it’s going directly to your cell!

This type of advertising has been used for quite some time now in Europe and other various overseas locations as well. There are thousands of companies already taking full advantage of this type of advertising with many more on the way coming from the United States. Bluetooth proximity marketing is merely the next technological step for businesses to take if they want to really get their business advert out there. This is not only an incredible quick process but also very efficient. I would be surprised if by next year this time there are millions upon millions of people taking advantage of the immense benefits that come from Bluetooth proximity advertising! Are you going to be one of them?

This author is a HUGE fan of Bluetooth Marketing

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